SUMMARY Flashcards
1
Q
Chapter 1 - Marketing Information Sources
A
- Marketing Information Sources
- Research planning
- 3 Dimensions of marketing research types
2
Q
Chapter 2 - Field Research, Focus Group & Survey
A
- Field Research types
- Focus Groups
- Questionnaire/Survey Designs and techniques
3
Q
Chapter 3 - Field Research, Observation & Experimentation
A
- Methods of Observation
- Experimentation*3
- Data & Information
