Tatler Flashcards

1
Q

What does the serif font used on the masthead suggest?

A

Makes the magazine seem sophisticated and feminine.

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2
Q

What does the word ‘Tatler’ connote?

A

Has a connotation of gossip and talking. It is an old-fashioned word used by the middle/upper classes, so it might target high class reader who are interested in history and tradition

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3
Q

What does the colour white on the font suggest?

A

It makes it seem classic, sophisticated and fashionable

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4
Q

Why is the cover star positioned over the masthead?

A

To signify her importance. It also suggests that the magazines branding is so iconic that it will be recognized even if it is still partially covered

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5
Q

Why is the cover star having a direct gaze?

A

Its highly conventional and draws in the reader

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6
Q

What does the high price suggest?

A

That the high cost of the magazine signifies that it is targeting an upper class, wealthier audience

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7
Q

Why are exclamations used?

A

Signify the content will be dramatic and exciting

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8
Q

What does ‘SEE EU LATER’ reflect?

A

The social/cultural context of Brexit for British readers. Play on words suggests that they take a pro-brexit stance.

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9
Q

What does the ‘WHO TO STAY IN CONTACT WITH ON THE CONTENENT’ suggest?

A

Connotes that the readers are British and likely to have a range of global friends

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10
Q

What do the references about Westminster and the government suggest?

A

Suggests readers should know about high class political society and connotes that cultural capital is important. Suggests that the magazine is for intellectual people

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11
Q

What does Weymouth’s dress suggest?

A

The glam and dramaticism of the dress makes her seem like an archetypal princess who is used to attending very high class glamorous events. Makes her seem delicate and feminine.

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12
Q

What does the exposure of her jewellery suggest?

A

Connotes her wealth and status

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13
Q

Why is her new title in a large font?

A

It suggests that class based titles are important

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14
Q

What does the green, earthy backdrop suggest?

A

The lush green setting connotes British target readers. The neatness of the hedges suggests large gardens in wealthy areas

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15
Q

What does the mention of ‘Longleat’ suggest?

A

This signifies her as very powerful and very rich due to the size and fame of the property. Suggests the magazine values history and tradition. Recognisable name, would be familiar to the audience

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16
Q

What does the phrase ‘costume drama’ suggest?

A

It will draw in audiences who are engaged by costume dramas like Downton Abbey

17
Q

Why is it unusual to have Emma Weymouth as the cover star?

A

Conventionally, British titles have been held primarily by white people.

18
Q

‘Off-duty’

A

This may appeal to people who aspire to be royal, wealthy with high status in society. Mentions of royalty draws people in

18
Q

What do the cover lines act as?

A

An enigma code, because they don’t give to much information away

19
Q

What does mentioning corona do?

A

Reflects the social context of the pandemic which would be relatable for many readers