terms 12-16 Flashcards
audience
a group of listeners or spectators; a reading, writing, or listening public
argument
a reason given in proof or rebuttal, discourse intended to persuade
classical argument
traditional argument structure without concessions
rogerian argument
argument structure based upon respect for approving side
rhetorical structure
any device that makes writing or speaking more effective
syllogism
a deductive argument consisting of a major and minor premise and a conclusion
emotional appeal
an attempt to persuade by getting the audience emotionally involved with the issue
ethical appeal
an attempt to persuade the audience or the presenters credibility to appeal to their sense of right and wrong
rational appeal
an attempt to persuade through logic or reason
fallacy
any error in reasoning
equivocation
misleading the audience with any ambiguous term
argument ad hominem
attacking a person instead of the issue
false analogy
a comparison between two things that don’t completely relate
non sequitur
the conclusion reached doesn’t follow the premise
conceit
a metaphor that governs an entire passage