test 3 Flashcards

1
Q

criteria

A

standards on which a judgment or decision can be based

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2
Q

initial credibility

A

the credulity of a speaker before she or he starts to speak

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3
Q

contrast

A

a statement of the differences among two or more people, events, ideas, etc…

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4
Q

reasoning from specific instances

A

reasoning the moves from particular facts to a general conclusion

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5
Q

red herring

A

a fallacy that introduces an irrelevant issue to divert attention from the subject under discussion

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6
Q

personalize

A

to present one’s ideas in human terms that relate in some fashion to the experience to the audience

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7
Q

process

A

a systematic series of actions that leads to a specific result or product

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8
Q

acceptance

A

a speech that gives thanks for a gift, an award, or some other form of public recognition

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9
Q

hasty generalization

A

an error in reasoning from specific instances, in which a speaker jumps to a general conclusion on the basis of insufficient evidence.

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10
Q

after-dinner speech

A

a speech to entertain that makes a thoughtful point about its subject in a light hearted manner

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11
Q

designated leader

A

a person who is elected or appointed as leader when a group is formed

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12
Q

reasoning

A

the process of drawing a conclusion on the basis of evidence

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13
Q

dyad

A

a group of two people

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14
Q

fallacy

A

an error in reasoning

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15
Q

small group

A

a collection of three to twelve people that assemble for a specific purpose

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16
Q

emergent leader

A

a group member who emerges as a leader during the groups deliberations

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17
Q

hidden agenda

A

a set of unstated individual goals that may conflict with the goals of the group

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18
Q

implied leader

A

a group member to whom other members defer because of her or his rank or expertise.

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19
Q

ad hominem

A

a fallacy that attacks the person rather than dealing with the real issue in dispute

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20
Q

credibility

A

the audiences perception about whether the speaker is qualified to speak on a given topic

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21
Q

leadership

A

the ability to influence group members so as to help achieve the goals of the group.

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22
Q

maintenance needs

A

communicative actions necessary to maintain interpersonal relations in a small group

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23
Q

problem-solving small group

A

a small group formed to solve a particular problem

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24
Q

procedural needs

A

routine “housekeeping” actions necessary to conduct business in a small group

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25
Q

causal

A

reasoning that seeks to establish the relationship between causes and effects

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26
Q

question of policy

A

a question about whether a specific course of action should or should not be taken.

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27
Q

false cause

A

an error in causal reasoning in which a speaker mistakenly assumes that because on event follows another the first event is the cause of the second

28
Q

reflective thinking

A

a five-step method for directing discussion in ta problem-solving small group.

29
Q

task needs

A

substantive actions necessary to help a small group complete its assigned task.

30
Q

commemorative

A

a speech that plays tribute to a person, a group of people and institution, or an idea.

31
Q

evidence

A

supporting materials used to probe or disprove something

32
Q

invalid analogy

A

an analogy in which the tow cases being compared are not essentially alike.

33
Q

speech of introduction

A

a speech that presents someone a gift or some other form of public recognition

34
Q

logos

A

the name used by Aristotle for the logical appeal of a speaker

35
Q

speech of presentation

A

a speech that presents someone a gift or some other form of public recognition.

36
Q

analogical reasoning

A

reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second

37
Q

bandwagon

A

a fallacy which assumes that because something is popular, it is therefore good.

38
Q

creating common ground

A

a technique in which a speaker connects himself or herself with the values, attitudes, or experiences of the audience.

39
Q

burden of proof

A

the obligation facing a persuasive speaker to prove that a change from current policy is necessary.

40
Q

comparative advantages order

A

a method of organizing persuasive speeches in which each main point explains why a speakers solution to a problem is preferable to other proposed solutions

41
Q

derived credibility

A

the credibility of a speaker produced by everything she or he says and does during the speech

42
Q

either or

A

a fallacy that forces listeners to choose between tow alternatives when more than two alternative exist.

43
Q

ethos

A

the name used by Aristotle for what modern student of communication refer to as credibility

44
Q

need

A

the first basic issue in analyzing a question of policy: Is there a serious problem or need that requires a change from current policy.

45
Q

persuasion

A

the process of creating, reinforcing, or changing people’s beliefs or actions.

46
Q

pathos

A

the name used by Aristotle for what modern students of communication refer to as conclusion.

47
Q

reasoning from principle

A

reasoning that moves from a general principle to a specific conclusion.

48
Q

slippery slope

A

a fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented.

49
Q

terminal credibility

A

the credibility of a speaker at the end of a speech.

50
Q

question of fact

A

a question about the truth of falsity of an assertion

51
Q

jargon

A

the specialized or technical language of trade, profession, or similar group

52
Q

object

A

anything that is visual, tangible and stable in form.

53
Q

mental dialog

A

the mental give and take between speaker and listener during a persuasive speech

54
Q

Monroe’s motivated sequence

A

a method of organizing persuasive speeches that seek immediate action. the five steps of the motived sequence are attention, need, satisfaction, visualization and action.

55
Q

question of value

A

a question about worth, rightness, morality, and so forth of an idea or action.

56
Q

plan

A

the second basic issue in analyzing a question policy: If there is a problem with current policy, does the speaker have a plan to solve the problem

57
Q

comparison

A

a statement of the similarities among two or more serious problems

58
Q

practicality

A

the third basic issue in analyzing a question of policy: Will the speaker’s plan solve the problem? will it create new and more serious problems

59
Q

description

A

a statement that depicts a person, event, idea and the like with clarity and vividness

60
Q

problem-case-solution order

A

a method of speech organization in which the first main point identifies a problem, the second main point analyzes the cause of the problem, and the third main pint present the solution to the problem

61
Q

concept

A

a belief, theory, idea, notion, principle or the like,

62
Q

problem-solution order:

A

a method of speech organization in which the first main pint deals with the existence of a problem and the second main pint presents a solution to the problem .

63
Q

event

A

anything that happens or is regarded as happening.

64
Q

speech to gain immediate action

A

a persuasive speech in which the speakers goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy.

65
Q

informative speech

A

a speech designed to convey knowledge and understanding

66
Q

speech to gain immediate agreement

A

a persuasive speech in which the speakers goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy.

67
Q

target audience

A

the portion of the whole audience that the speaker most wants to persuade.