Theory/ General

Question 1

Identify 2 ways to measure business success

Answer 1

• market share
• number of employees
• revenue

Question 2

Identify 2 reasons for a business having objectives

Answer 2

• act as a measure of success
• help with decision making
• unite the business

Question 3

Identify 2 possible barriers to communication and explain how it can be reduced or removed

Answer 3

• problems with medium
• could be using technical language or too much info so could simplify or avoid jargon
• can understand what is written in the (email) (app?)
• problems with receiver (not listening/ pay attention)
• probs with Sender, feedback

Question 4

Should the business retain existing workers or employee new workers? Justify your answer

Answer 4

Retain:

• no recruitment costs (k)
• current workers know how things are done (k) / easier to maintain standard quality (an)
• improve employee motivation (k)

New:

• new ideas or skills (k)/ help develop new products (an)
• new employees need training (k)/ increase costs (an)
• takes time to train new employees (k)/ lower productivity and output (an)

Question 5

What is meant by ‘market share’?

Answer 5

Percentage of total market sales held by one brand or business

Question 6

Identify 2 aims of promotion

Answer 6

• raise awareness
• create brand image
• attract customers