TSA Vocab Review 2024 Flashcards

1
Q

A3 sheet of paper

A

A large sheet of paper used by printers and designers for posters and imagery that needs more visual impact. 11.7”x16.5”

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2
Q

A4 sheet of paper

A

A common and versatile paper size frequently used by printers and designers. 8.3”x11.7”

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3
Q

Accordion Fold in relation to printing

A

A three panel folding technique that bends each panel of paper in the opposite direction. (Like an accordion)

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4
Q

Additive Color

A

A color mode (RGB) that is mainly used for digital-based media using back-lit screens.

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5
Q

Adjustment Layer (Photoshop)

A

A non-destructive editing layer in PSD that allows you to edit the value and color of an image.

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6
Q

Alignment

A

The placement of graphics and text in relation to each other or to the edges of a composition

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7
Q

Analogous Color Scheme

A

Colors that sit next to each other on the color wheel.
(Ex. Red, Orange, Yellow)

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8
Q

Art vs. Design

A

Art is the expression of what is beautiful or appealing based on personal taste. Design is the development of visual graphics with the intention of communicating a message.

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9
Q

Aperture (In relation to Photography)

A

The adjustable opening in a camera lens

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10
Q

Art Movement

A

Period of time in history that is marked by a specific style of art

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11
Q

Ascender (In relation to typography)

A

The upper stem of a lowercase letter (Ex. b, d, k)

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12
Q

Asymmetrical

A

A design or object NOT identical on both sides of a center line

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13
Q

Background

A

The part of a image or design that is farthest back in terms of depth

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14
Q

Backlit

A

Illuminated from behind

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15
Q

Balance (Principle of Design)

A

Refers to the relationship of visual weight shared between objects within a composition.

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16
Q

Bleed (In relation to printing)

A

Describes a design or document that has graphics or color extend to the edge of the page.

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17
Q

Baseline (In terms of typography)

A

The horizontal imaginary line on which characters in a typeface or font sit.

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18
Q

BMP (In terms of file formatting)

A

A raster or bitmap image file

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19
Q

Body Copy (In terms of typography)

A

The main “meat and potatoes” text of any design. Usually

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20
Q

Border

A

The edge of a document or page that forms the outer boundary of a design

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21
Q

Brand Identity

A

A collection of all assets (logo, typeface, color, package design, stationary, etc.) that a company creates to identity itself with consumers

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22
Q

Cap Height (In terms of typography)

A

The height of a capital letter in a typeface.

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23
Q

Cardstock (In relation to printing)

A

Strong, thick, and sturdy paper that is typically used for business cards, notecards, etc.

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24
Q

Cloud-Based Storage

A

Storage method where data is stored on remote servers that can be accessed via the internet on any device

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25
Q

CMYK

A

Subtractive color mode that is commonly used for printed materials. (Cyan, Magenta, Yellow, and Key (Black))

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26
Q

Color Psychology

A

The study of color as it relates to human behavior

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27
Q

Complimentary Color Scheme

A

Colors that are directly across from each other on the color wheel. (Orange/Blue, Red/Green, Purple/Yellow)

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28
Q

Composition

A

The arrangement of subjects or objects in a piece of art or design

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29
Q

Constructive Criticism

A

Feedback that is meant to provide insight and help

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30
Q

Counter (In relation to typography)

A

The part of a letter that is fully or partially closed in. (Ex. O, B, D)

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31
Q

Contrast (Principle of Design)

A

The differentiation of elements within a design. (Can be applied to color, value, and texture)

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32
Q

Creative Commons (In relation to copyright)

A

A legal license that enables free distribution of otherwise copyrighted work.

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33
Q

Design Brief

A

A document or collection of information provided by a client that provides insight or direction for a design project.

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34
Q

Crossbar (In relation to typography)

A

The straight, horizontal part of a letter. (ex. H, T)

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35
Q

Curate

A

To analyze, select, and organize a body of graphic works.

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36
Q

Descender (In relation to typography)

A

The part of a lowercase letter that extends below the baseline. (Ex. p, y)

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37
Q

Depth of Field (In relation to composition)

A

The distance between the nearest and farthest objects in an image while still maintaining focus.

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38
Q

Diagonals (In terms of Line)

A

The use of diagonal lines to create tension and movement in a design

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39
Q

Digital Printing

A

Best printing format for short-run printing. Employs the use of static printheads to apply toner to paper.

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40
Q

Display (In terms of typography)

A

Typefaces or fonts that are more decorative, often to represent a specific mood or theme. Mainly used for headers.

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41
Q

DPI (In terms of image resolution)

A

Dots per Inch

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42
Q

DSLR (In terms of Photography)

A

Digital Single Lens Reflex. A camera that combines a digital image sensor with a single lens.

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43
Q

Elements of Design (Hint: There are seven)

A

Line, Shape, Color, Space, Form, Value, and Texture

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44
Q

Emphasis (Principle of Design)

A

The amount of importance given to visual elements in a composition.

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45
Q

EPS (In terms of file formatting)

A

Encapsulated Post Script. An older file format mainly used for vector graphics.

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46
Q

Fair Use (In terms of copyright)

A

Allows for a small use of copyrighted material without permission. Circumstances include: Education, Press, Satire, and Commentary

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47
Q

Figure/Ground Relationship (In terms of composition)

A

The contrast between the background and foreground in a composition

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48
Q

Flexography (In terms of printing)

A

Printing process used for printing on non-porous materials, such as plastic or metal. Uses flexible rubber plates.

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49
Q

Font Style (In terms of typography

A

Refers to the different weight or appearences of different fonts with a typeface (Ex. Bold, Italic, Extra Bold)

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50
Q

Footnote

A

A clarifying note at the bottom of an article or document

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51
Q

Framing (In terms of photography composition)

A

Using windows, doors, or other objects to “frame” your subject.

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52
Q

Gravure (In terms of printing)

A

A form of printing in which an image is applied to a substrate by use of a metal plate mounted on a cylinder.

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53
Q

Grayscale Color Scheme

A

Composed of various shades of grey, from black, all the way to white.

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54
Q

Gutter (In terms of formatting)

A

The measured space in between columns of text within a design

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55
Q

Half-Fold (In terms of printing)

A

A single fold that folds a sheet of paper in half.

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56
Q

Hangline

A

Horizontal lines from which text and graphics are hung in a grid design.

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57
Q

Header and Subheader (In terms of typography)

A

Header is the most important piece of text within a design. Often used for titles or names. Subheader is the secondary most important pieces of text in a design. They provide additional context to the Header.

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58
Q

Visual Hierarchy

A

The arrangement or presentation of visual information in a way that implies levels of importance. Often associated with the way your eyes move across a composition.

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59
Q

High Angle (Bird’s Eye View)

A

A point of view in a design where the viewer is positioned to be above the subject

60
Q

Hue (In terms of color)

A

The name of a color. (Ex. Red, Blue, Yellow)

61
Q

Imposition (In terms of printing/formatting)

A

Part of the pre-press printing process that involves the proper arrangement of multiple pages/documents before printing

62
Q

Infringement (In terms of copyright)

A

When intellectual property is used by someone besides the owner without permission

63
Q

JPEG (In terms of file formatting)

A

Joint Photographic File Format. One of the most commonly used raster file formats. Lossy file format (Loses image quality every time it is resaved)

64
Q

Kerning (In terms of typography)

A

The space in between two individual characters.

65
Q

Lasso Tool (Photoshop)

A

A selection tool that allows you to draw out free form selections with your cursor.

66
Q

Layer Mask (Photoshop)

A

A non-destructive editing layer that allows you to modify the transparency of the layer it belongs to.

67
Q

Leading (In terms of typography)

A

The space between lines of text.

68
Q

Leading Lines

A

The use of lines to lead the viewer’s eye through a composition.

69
Q

Legal Size (in terms of printing)

A

A size of paper that measures to be 8.5”x14”

70
Q

Logo

A

A graphic representation or symbol of a company.

71
Q

Lossless File Compression

A

A form of raster file compression that does not deteriorate over time.

72
Q

Lossy File Compression

A

A form of raster file compression that reorganizes information every time. Loses image quality over time.

73
Q

Low Angle (In terms of composition)

A

Point of view where the viewer is looking up at the subject

74
Q

Malware

A

Software that is designed to damage or disable computers/digital networks

75
Q

Margin (In terms of formatting)

A

The measured area around the edges of a document

76
Q

Mock-Up

A

A visual representation of a design that is given to a client to form a vision of the final product

77
Q

Module

A

Area created by columns and hanglines in a grid

78
Q

Monochromatic Color Scheme

A

A color scheme that uses various values within any specific color hue. (Ex. Various tones of red)

79
Q

Motion Blur

A

A blur effect created by movement in an image

80
Q

Movement (Principle of Design)

A

Visual flow that leads the viewer’s eye through a composition

81
Q

Non-Destructive

A

A method of editing in Photoshop that allows you to make changes without changing the data of the original image

82
Q

Offset Lithography Printing

A

Uses etched metal plates, along with the combination of oil based inks and water to apply ink onto a sheet a paper

83
Q

Operating System (OS)

A

The computer software that supports a computer (Ex. Mac vs. Windows vs. Linux)

84
Q

Parent Sheet (In terms of printing)

A

When your printed design requires trimming or a bleed, it will need to printed on a larger sheet of paper, then trimmed down to size. Parent sheet refers to this larger size.

85
Q

Phishing

A

The fraudulent practice of sending emails pretending to be from a trusted source in order to obtain personal information

86
Q

Pixelation

A

When a raster image is displayed at such a large size, the individual pixels in the image are visible

87
Q

Pixel

A

A square unit of light or color that comprises a bitmap or raster image.

88
Q

Point and Shoot (In terms of Photography)

A

A camera that does not require manual adjustment of settings.

89
Q

Portfolio

A

A collection of creative work collected by someone to display their skills, especially to a potential employer or client.

90
Q

PPI

A

Pixels per Inch. Refers to the number of pixels in a square inch area of a raster image

91
Q

Preflighting

A

The process of checking to see if your design is ready to be printed/projected accurately.

92
Q

Primary Color Scheme

A

Red, Yellow, Blue. Foundational colors that cannot be created by mixing other colors together.

93
Q

Principles of Design (Hint: There are seven)

A

Emphasis, Balance, Contrast, Repetition, Movement, White Space, Proportion

94
Q

Print Substrate

A

The base material onto which a design is to be printed. (Fabric, paper, metal, plastic etc.)

95
Q

Proportion (Principle of Design)

A

The size of objects in relation to one another.

96
Q

Proprietary Rights

A

The rights of a company to sell a products or to allow others to sell a product

97
Q

Quick Selection Tool (Photoshop)

A

A tool in Photoshop that locates and selects similar pixels of an image as you draw around it.

98
Q

Ransomware

A

A malicious software designed to damage, limit or block access to a computer until a sum of money is paid.

99
Q

Raster

A

Made up of pixels. Raster images cannot be scaled up in size without losing resolution.

100
Q

RAW (In terms of file formatting)

A

A RAW file is a collection of unprocessed data. A popular type of file is Camera RAW, where image files are not altered or compressed in any way once they’ve been taken.

101
Q

Registered Trademark

A

A symbol used to symbolize legal certifcation of copyright by the government

102
Q

RGB

A

An additive color mode often used for digital formats. (Red, Green, Blue)

103
Q

Rough (In terms of design planning)

A

A more detailed version of a thumbnail sketch that is drawn to the actual size of the final design

104
Q

Royalty Free

A

A copyrighted item that can be used without paying royalty fees

105
Q

Rule of Thirds (In terms of composition)

A

Dividing an image into thirds both horizontally and vertically, placing the subject on an intersection point.

106
Q

Saddle Stitch (In terms of printing)

A

A binding method that uses staples along a fold line to keep multiple pieces of paper together.

107
Q

Sans Serif (In terms of typography)

A

Typefaces with more simple geometric forms, characterized by the lack of serifs.

108
Q

Saturation

A

Describes the intensity of a hue (color)

109
Q

Scaling

A

To change the size of an object or image

110
Q

Screen Printing

A

A process of printing that uses a single or set of mesh screens acting as stencils with ink being pushed through the screens in selective areas.

111
Q

Script (In terms of typography)

A

Typefaces characterized by the appearance of being hand-written. Can be formal or casual.

112
Q

Secondary Colors

A

Orange, Purple, and Green. Created by mixing primary colors together.

113
Q

Serif (In terms of typography)

A

Typefaces characterized by counterstrokes or little “feet” at the end of each character’s main stroke.

114
Q

Shoulder (In terms of typography)

A

The curved part of a letter seen on a lowercase m or n

115
Q

Shutter Speed (In terms of photography)

A

The time duration that a shutter is open and exposing the image sensor to light.

116
Q

Smart Object (In terms of Photoshop)

A

A tool that enables you to preform non-destructive editing to a lyer while preserving the image’s source content. Allows you to scale raster images up and down without losing resolution.

117
Q

Spine (In terms of typography)

A

The curved part of the letter S

118
Q

Spiral Bound (In terms of printing)

A

A form of binding that uses a continuously spiraling piece of wire or plastic to hold pieces of paper together

119
Q

Split-Complimentary Color Scheme

A

The grouping of a color with the two colors that are next to its complimentary color on the color wheel. (Ex. Green—>Orange and Yellow)

120
Q

Stem (In terms of typography)

A

The main vertical bar in most letters.

121
Q

Subtractive Color Mixing

A

Mixing a limited set of dyes or inks to create a wider range of colors. CMYK

122
Q

Symmetrical

A

A subject or design that is identical on both sides of a center line.

123
Q

Tabloid Size (In terms of printing)

A

A larger size of paper that printers and designers use frequently for posters. 11x17”

124
Q

Tagline

A

A phrase or catchword that becomes identified with something specific.

125
Q

Temporary Storage

A

The location that you store work and assets you are using on a current project

126
Q

Tertiary Colors

A

Colors that are created by mixing together secondary colors with either primary colors, or secondary colors. (Ex: Purple+Blue= Violet)

127
Q

TIFF (In terms of file formatting)

A

A lossless compression file format that allows you to maintain the original data of a raster image.

128
Q

Tint

A

A color in which white has been added to pure color

129
Q

Tone

A

A color in which grey has been added

130
Q

Tracking (In terms of typography)

A

The space between all letters in a line of text.

131
Q

Tri-Fold (In terms of printing)

A

Two folds on a piece of paper that fold into one another creating three distinct panels

132
Q

Typography

A

The arrangement and study of letterforms

133
Q

Type

A

Language in a visual format

134
Q

Unity

A

The ability of various graphic elements to form a cohesive whole

135
Q

UI (User Interface) Design

A

The visual design of a user interface, such as a website.

136
Q

UX

A

The process of improving user experience and satisfaction through usability and accessibility of a product

137
Q

Value

A

Refers to the level of lightness or darkness of a hue

138
Q

Vector

A

A graphic or image that is created using mathematical equations, paths, and anchor points. Able to be scaled infinitely.

139
Q

Wireframe

A

A visual representation of a user interface used to define hierarchy. Stripped of any visual elements or branding.

140
Q

Web Analytics

A

A generic term meaning the study of the impact of websites on their users

141
Q

X-Height (In terms of typography)

A

The height of lowercase letters in a typeface.

142
Q

Z-Fold (In terms of printing)

A

Two folds on a piece of paper that fold in opposite directions, creating three distinct panels.

143
Q

Copyright

A

The legal sole right of the creator of intellectual property to produce, distribute, and sell their work.

144
Q

Intellectual Property

A

Intangible creative property, such as inventions; literary and artistic works; designs and symbols.

145
Q

Triadic Color Scheme

A

Three colors that are an equal distance apart from each other on the color wheel. (Ex. Orange, Purple, Green)