Types of conformity Flashcards
What is compliance?
The shallowst form of compliance.
Go along with group publically but no private changes are made.
What is identification?
The middle form of compliance.
You value the groups opinions but private behaviours don’t neccessarily change but are open to the idea of them changing.
What is internalisation?
The deepest form of conformity.
Accept a groups norms leading to a public and private change.
Permanent changes exists even when the group are not around.
What is conformity?
When a person changes their behaviour, attitudes or values to real or imagined group pressure.
What is the informative social influence (ISI)
The need to be right.
Who has the better information you or the rest of the group.
What type of process is ISI?
A cognitive process that leads to a permanent change in opinions and behaviours
Leads to internalisation.
What situations does ISI occur in?
New situations
Crisis situations
Ambiguous situations
What is normative social influence (NSI)?
The need to be liked.
People don’t want to look foolish so conform to the group.
What type of process is NSI?
An emotional process that leads to a temporal change in opinions.
Type of conformity = compliance.
What situations does NSI occur in?
Situations with strangers
Stressful situations
Aims of Asch’s Study
To investigate the extent to which social pressures from a majority group could affect a person to conform.
What did Asch do?
50 male students
1 put in a group with 7 confederates who agreed on an answer prior
Students believed confederates were real participants.
Each participant had to state out loud which line was closest to target line.
What did Asch find?
32% of people conform when group were clearly wrong compared to a control group where less than 1% gave the wrong answer.
5 % of people conformed to the group when a partner said correct answer.
People will submit to confirmits due to ISI in this situation.
Asch variables - Group size
Ranged confederates between 1 - 15
Curvilinear relationship
2 confederates - 12.8%
3 confederates - 32% = same as 7
15 confederates = conformity dropped as people were suspicious
Asch variables - unaminity
1 disagreeing confederate - Chose other answer
Dissentor said correct answer -5% conforming to majority due to social support
Dissentor said different wrong answer -5% conformity due to confidence
