U Flashcards
0
Q
What makes a source credible
A
- Competence
- Trustworthiness
- Dynamism
1
Q
What is ethos
A
Believability
2
Q
What’s pathos
A
Emotional appeal
3
Q
What’s pathos for
A
To identify with audience
4
Q
What is value
A
Something that is so important it affects decisions
5
Q
What is logos
A
Logic
6
Q
What is hard evidence
A
Verifiable/tangible
7
Q
4 examples of hard evidence
A
Facts
Examples
Statistics
Testimony
8
Q
Inductive reasoning
A
Series of examples to draw general conclusion
9
Q
Deductive reasoning
A
Go from general statement to specific examples
10
Q
Cause and effect organization
A
First identify a situation and then discuss the effects that result from it
11
Q
Disposition
A
Process of developing an orderly speech
12
Q
Internal preview
A
Introduce and outline ideas that will be developed as the speech progresses
