understand how meaning is created in media products Flashcards
audio-visual
motion pictures, live or prerecorded radio or television programs,
camera work
is the way it has been filmed
house style and colour scheme
Designers usually choose a 3-colour or, at most, a 5-colour palette when designing a magazine
photography techniques
framing, symmetry, negative space, fill the frame.
font styles
serif, sans serif
jingles and motifs
repeated narrative element that supports the theme of a story, helps improve the narrative.
mode of address
The way in which a media text ‘speaks to’ its target audience.
music sound effects
sound effects in media products expanding the plot
mainstream vs niche
mainstream / mass - large audience, common interests, less specialised.
niche - small specialised audience and shares a specialised interest.
demographic profiles of audiences
age, gender, ethnic group, locations, sexual orientation, lifestyle, classes ABC1
phycohraphics
what the audience chooses to like, explorer, mainstream etc.
advantages / disadvantages of mainstream audience
Effective and Wider Communication A
Diffusion of Diverse Cultures A
Source of Inspo A
increase in negate feedback D
don’t have a specific target audience so may not be suitable D
advantages / disadvantages of niche audience
-doesn’t allow a wide range of feedback due to a small target audience.
-likely to increase competition
allows a specific media product targeted to the audience due to it being so specific.
-better customer loyalty.
primary research
do yourself research -questionnaires , focus group, interviews, online surveys
secondary research
use of internet research, books, journals, magazines, newspapers.
