understanding Flashcards
1
Q
What are the 5 Cs
A
Collaborators, company, consumers, competitors, content
2
Q
What are the 4 Ps
A
Price, Product, Promotion, Place
3
Q
Are the 4 Ps a model, tool, or framework
A
Tool
4
Q
Are the 5 Cs a framework, too, or model
A
Framework
5
Q
What are the 2 types of research
A
Primary and Secondary
6
Q
How is primary research conducted
A
Qualitatively and quantitatively
7
Q
How is secondary research conducted
A
Qualitatively and quantitatively
8
Q
What are the 5 questions of JWT?
A
Where are we? Why are we there? Where could we be? How could we get there? Are we there?
9
Q
Which model (in understanding phase) is linked to brand positioning (in creating)?
A
Consumer Decision Model
10
Q
How to grow your market share?
A
Increase market size
Taking existing market share from competitors
Reposition into a new market
