Unit 1 Flashcards
exam prep
1
Q
Vertical integration
A
A conglomerates ability to produce a product, distribute it and allow audiences to consume it.
2
Q
Vertical integration example
A
Pirates of the Caribbean was produced by Disney then Disney’s channel ABC distributed it with an interview with Johnny Depp and it was consumed on Disney+
3
Q
Horizontal integration
A
When subsidiaries are utilised to reach mass exposure
4
Q
Synergy
A
When subsidiaries use horizontal integration to reach mass exposure, reaching the highest efficiency and profit.
5
Q
Cross media companies
A
When companies specialise in multiple different media sectors
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