visual design Flashcards
what is visual design?
Visual design aims to improve a design’s
aesthetic appeal- and usability with suitable
images, typography , space, layout and colour
what are the elements of visual design?
layout and composition
balance
rule of thirds
rule of odds
example of emphasis and scale
Creating a focal point, you can use blurs,
scaling, prominence
example of balance
juggling different elements to find harmony
Use of white space, bold lettering, sizing, alignment
describe rule of thirds
Divide your design into three rows and three columns
At the intersection these lines, natural guidelines are formed, as to where to place your subject and supporting elements
example of rule of odds
Pleasing compositions have an odd number of elements placed in the foreground, usually three
what are the elements of art?
Line, Colour, Space, Texture, Shape,
Form, Value,tone,type/typography,
what are the principles of design?
Emphasis, Contrast, Repetition, Pattern, Unity, Balance,
Alignment, Proportion, Movement
what are the primary colours?
Red, yellow, blue
Used in paint and pigment
They cannot be formed by
mixing other colours
together
When one or more are
combined, other colours
are created
what are the secondary colours?
Orange
(red+yellow)
Green
(blue+yellow)
Purple (red+blue)
what are the tertiary colours?
Yellow-orange
Red-orange
Red-purple
Blue-purple
Blue-green
Yellow-green
purpose of color harmony
Engages the viewer and it creates an
inner sense of order, a balance in the
visual experience
what are the features of the color harmony?
Analogous colours;
Complementary Colours; Based on
Nature, Monocromatic
what is color context?
How color behaves in relation to other colors and shapes
