Week 4 Flashcards
1
Q
Avatar
A
- digital representation
- of a human user
- that facilitates interaction with
- other users, entities or the environment
2
Q
How are avatars perceived
A
- agency
- anthropomorphism
- realism
3
Q
Avatar agency
A
- whether or not an entity is perceived to be human
- operationalized as perception of whether the digital representation is controlled by a human or not
4
Q
Avatar anthropomorphism
A
- the perception or assignment of human traits or qualities to entities that may or not be human
- usually triggered by degree of human-like appearance
- consequences:
a. more positive judgements
b. higher involvement, social presence, communication satisfaction
c. greater social influence of avatar
5
Q
Avatar realism
A
- the perception that something could realistically or possibly exist in a non-mediated context
- cartoon-like vs photorealistic, real world vs fantasy
- subdimensions: form realism, behavioral realism, communicative realism (overlap with anthropomorphism)
6
Q
Influence of avatar sex and gender
A
- gender avatars elicit gender stereotypes
- female avatars subject to more sexual harassment
- sexualized avatar associated with self-objectification
7
Q
Influence of avatar race and ethnicity
A
- Avatar race activated racial stereotypes, e.g., white people are less willing to help black avatars than white avatars
- but: evidence also of reduction of racial bias when embodying a non-white avatar, probably through identification with avatar
8
Q
Avatars and self-representation
A
- identity expression = accurate or idealized
- identity exploration = trying out other identities
- identity deception = protective, self-enhancing, malicious
9
Q
Influence of agent features
A
- embodiment = depending on task and interaction
- physical appearance = especially anthropomorphism
- verbal behavior = verbosity is positive
- non-verbal behavior = self-touching gestures, illustrative gestures, looking at interactants improve agents’ evaluation
10
Q
Role of the user when interacting with agents
A
- women prefer agents with positive non-verbal behavior
- agents not useful for the elderly and the less tech-savvy
- personality characteristics predicting FtF contact most promising (e.g., extraversion, shyness)
11
Q
Conclusion on agents
A
- human as social beings
- cannot prevent themselves from reacting
- to social cues
- even if they come from an artificial entity
12
Q
Voice assistants
A
- interface (a device or program enabling a user to communicate with a computer through speech)
- usually disembodied (Siri)
- interactive
- internet-connected
- expandable by third-party developers (similar to apps)
13
Q
Voice assistant issues
A
- Security
- Privacy
14
Q
Voice assistant future uses
A
- support of elderly or (visually) impaired people
- real-time translation
- service
15
Q
Social bots
A
- a computer algorithm
- that automatically produces content
- and interacts with humans
- on social media
- trying to emulate and possibly alter their behavior
