Week 4: Speaking to Persuade

Question 1

3 key goals in persuasive speaking.

Answer 1

• win over listeners
• know subject thoroughly
• maintain high standard of ethical behaviour

Question 2

2 types of persuasive speeches.

Answer 2

• to influence thinking

- motivate action

Question 3

6 ways to get action.

Answer 3

• ask for precise action
• get response before everyone leaves
• phone calls + social media
• petition
• show of hands
• sign up sheet

Question 4

5 steps of the motivated sequence

Answer 4

• attention
• need
• satisfaction
• visualization
• action

Question 5

4 patterns of persuasive organization.

Answer 5

• motivated sequence
• problem-solution pattern
• statement of reasons pattern
• comparative advantages pattern