Week 8 Flashcards
What is social influence?
The process of inducing change in other people
Attitudes and behaviour are influenced by real and implied presence of other people
What do: Obedience Compliance Conformity result from?
- Obedience - Results from direct orders and involves legitimate power
- Compliance - Just because we’re asked - can involve different types of power
- Conformity - more subtle, comes from norms
Social influence exists on a continuum. What is on the continuum
Obedience, Compliance, conformity | Independence, Assertiveness, Defiance
What is Obedience effected by?
The proximity and legitimacy of the authority/person (milgrams electric shock)
Proximity of victim (cyber bullying)
The degree of social support for either obedience or disobedience (Milgrams participants received social support)
What studies are related to Obedience?
Milgrams Seminal work - Electric Shock
Phillip Zimbardo - Stamford Prison Experiment
Why was it challenging for participants in Milgrams experiment to stop delivering the electric shocks?
- The fast-paced nature of the experiment,
- The fact that the shock levels increased in small increments,
- Their loss of a feeling of personal responsibility.
What is an Agentic State?
A frame of mind thought by Milgram to characterise unquestioning obedience, in which people transfer personal responsibility to the person giving orders
What is Conformity?
A change in one’s behaviour due to the real or imagined influence of other people. E.g you still stop at red lights at 2am when no one is around.
Why do people conform?
- Don’t know what to do in confusing situation
- behaviour of others serves as a cue of how to act
- do not wish to be ridiculed for being different
- act as they are expected to act
- Group Norms
Experiment related to conformity?
Elevator exp
Two doors for men & women
Is conformity maintained by power?
no, involves acceptance and conversion as well as perceived validity of social norms. Need to have confidence that it is the norm. We accept and follow it through and are happy to do so when we believe it’s right
individual factors that make it more likely for People to conform conform when they:
- Have a lower IQ
- Are situationally focused (rather than internally focused)
- Are high self-monitors
- Are socially anxious
- Are fearful of criticism
- Have a high desire for social approval
- Have a high need for affiliation
- Feel they have low status in the group
- Are from a collectivist (rather than individualist) culture
Situational factors that make it more likely for people to conform include:
- The group is larger
- The group is unanimous – everyone else doing it
- The group members are considered competent
- Friends are in the group
- They feel valued by the group
- They believe assignment to the groups is based on shared characteristics
- The group has a high level of status/prestige
What are the two underlying processes of conformity?
1 - informational Influence
2 - normative influence
What is informational Social Influence underlying conformity?
- Occurs when people experience subjective uncertainty
- “True” influence
- if we look around and no one else knows what to do we will look around us and try and gather some information and decide for ourselves