Week 8: Crisis Communications

Question 1

2 crisis changes because of the internet.

Answer 1

• new way to spread info

- hacking/rumours/copycat websites

Question 2

4 things organizations must realize about the new environment.

Answer 2

• audiences have instant access to info
• stakeholders are now highly fragmented due to huge choice of social media available online
• active individuals about an issue can find each other
• can’t gatekeep

Question 3

4 stages of a crisis cycle.

Answer 3

• issues management
• planning prevention
• the crisis
• the post crisis