yuki study of emoticons

Question 1

aims?

Answer 1

investigate the cultural differences between interpreting emotion

Question 2

method?

Answer 2

Japanese and american students were presented with a range of emoticons - 6 combos of eyes and mouth - sad,neutral or happy - rated them on a happiness scale of 1-9

Question 3

results?

Answer 3

emoticons were rated the happiest by the Americans if they had happy mouths. most unhappy with the sad mouths

The Japanese rated the emoticons high if they had happy eyes. most unhappy with the sad eyes

Question 4

conclusions?

Answer 4

Japanese and Americans have different interpretations of emotions, americans:mouths , Japanese: eyes

Question 5

evaluation?

Answer 5

supports other cross cultural studies that shows that eastern and western cultures have different ways of perceiving the world

lacks ecological validity they do not use real faces that people are used to interacting with. real faces are more complex when interpreting emotion, we see movement within the faces, simple computer generated images