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a level business (year 1)

This class was created by Brainscape user Kelysha Ohene-Kena. Visit their profile to learn more about the creator.

By: Kelysha Ohene-Kena
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Decks in this class (14)

meeting customer needs - theme 1 (book1)
- mass and niche markets - dynamic markets - how competition affects the market - the difference between risk and uncertainty
28  cards
market research - theme 1 (book1)
product and market orientation primary and secondary research limitations of market research market segmentation
26  cards
market positioning - theme 1 (book1)
market mapping competitive advantage of a product or service purpose of product differentiation adding value to products/services
18  cards
demand/supply - theme 1.2 (book2)
An external ______ is an ______ e...,
A _______ chain is the _______ of...,
A subsidy is a ________ provided ...
23  cards
ped & yed - theme 1.2 (book2)
Elasticity measures the ______ of...,
Ped measures the change in ______...,
Ped equation
13  cards
product design - theme 1.3 (book3)
- design mix - changes in the elements of the design mix to reflect social trends
9  cards
branding and promotion theme 1.3 (book3)
- types of promotion and branding - benefits of strong branding - ways to build a brand - changes to reflect social trends
9  cards
pricing strategy - theme 1.3 (book3)
Product life cycle shows the diff...,
Cost plus is when a ____ ______ i...,
Price _____ is when a high initia...
10  cards
distribution - theme 1.3 (book3)
Distribution is the _____ of gett...,
Distribution _______ are the ____...,
A short direct distribution chann...
13  cards
managing people - theme 1.4 (book 4)
approaches to staffing, recruitment and selection, organisational design, motivation, leadership
50  cards
sources of finance - theme 2 (2.1)
internal and external finance, liability, cash flow
7  cards
motivation (managing people 1.4)
What does taylors scientific mana...,
What are 2 ways in which business...,
What does mayo s human relation t...
8  cards
types of businesses (book 4)
What are two main business object...,
What are the two forms of businesses,
Name two unincorporated businesses
6  cards
book 5 theme 2
What is sales forecasting,
What are some things that sales f...,
3 factors which affect sales fore...
22  cards

More about
a level business (year 1)

  • Class purpose General learning

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