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business driven strategic marketing management

This class was created by Brainscape user Simon Isaksen. Visit their profile to learn more about the creator.

By: Simon Isaksen
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Decks in this class (6)

Course summary
No deck description has yet been added by the author.
61  cards
Customer Analysis & Market Requirements
No deck description has yet been added by the author.
15  cards
Macro- and micro-environmental Analysis
No deck description has yet been added by the author.
31  cards
Segmentation, targeting& positioning
No deck description has yet been added by the author.
11  cards
Corporate Social Responsibility and Business Models
No deck description has yet been added by the author.
5  cards
Market offer / Marketing mix
No deck description has yet been added by the author.
44  cards

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business driven strategic marketing management

  • Class purpose General learning

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