business purchase and marketing

This class was created by Brainscape user Johanna Nylander. Visit their profile to learn more about the creator.

Decks in this class (15)

L1, Introduction
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12  cards
L3, Marketing mix approach
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26  cards
L2, Basics in BMP
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29  cards
L4, Marketing strategy and market plans
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27  cards
Guest Lecture, Purchasing at the industry (Volvo)
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18  cards
L5, Buying behavior and orientation
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34  cards
L6, Pricing and marketing communication and selling
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39  cards
L7, Managing market offerings
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27  cards
L8, Distribution and supply chain management
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46  cards
L9, Purchasing function and process
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31  cards
L10, Technological development in networks
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16  cards
Guest Lecture, Product development in customer relations (SKF)
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27  cards
L11, The interaction and network approach
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14  cards
L12, Customer relationships
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35  cards
L13, Buyer-supplier relationships
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21  cards

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business purchase and marketing

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