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business: unit 2

This class was created by Brainscape user Bailey Dilkes. Visit their profile to learn more about the creator.

By: Bailey Dilkes
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Decks in this class (8)

2.1 The Role Of Marketing
What is marketing,
What is market research,
How can advertising increase sales
8  cards
2.2 Market Research
What is a target market,
What is primary research,
What is secondary research
9  cards
2.3 Market Segmentation
What is market segmentation,
What is age segmentation,
What is gender segmentation
7  cards
2.4 The Marketing Mix - Product
What are the stages of the produc...,
What is the introduction,
What is growth
6  cards
2.4 The Marketing Mix - Price
Why should a business take care w...,
What is competitor pricing,
What is cost plus pricing
7  cards
2.4 The Market Mix - Place
What does place mean,
What is physical distrubution,
What is digital distribution
5  cards
2.4 The Marketing Mix - Promotion
What are different forms of adver...,
What are the aims of promotion,
What is point of sale promotions
5  cards
Possible Questions
Identify which price a business s...,
Explain one advantage and one dis...,
Analyse one benefit of a business...
5  cards

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business: unit 2

  • Class purpose General learning

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