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cbl exam: general marketing

This class was created by Brainscape user Guy Friedman. Visit their profile to learn more about the creator.

By: Guy Friedman
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Decks in this class (15)

Introduction to Marketing
These cards cover the first section of the CBL Exam Marketing Prep Book: "Introduction to Marketing"
7  cards
The Marketing Environment, Ethics, and Social Responsibility
No deck description has yet been added by the author.
7  cards
Consumer Behavior and Organizational Buyer Behavior
No deck description has yet been added by the author.
7  cards
Market Research
No deck description has yet been added by the author.
7  cards
Segmentation, Targeting, and Positioning
No deck description has yet been added by the author.
7  cards
Product Strategy
No deck description has yet been added by the author.
7  cards
Services Marketing
No deck description has yet been added by the author.
8  cards
Pricing Strategy
No deck description has yet been added by the author.
7  cards
Place Strategy: Channels, Supply Chain, and Logistics
No deck description has yet been added by the author.
7  cards
Retailing Strategy
No deck description has yet been added by the author.
7  cards
Integrated Marketing Communication
No deck description has yet been added by the author.
7  cards
Advertising and Sales Promotion
No deck description has yet been added by the author.
7  cards
Personal Selling and Sales Management
No deck description has yet been added by the author.
7  cards
Marketing Strategy and Implementation
No deck description has yet been added by the author.
7  cards
Global Marketing
No deck description has yet been added by the author.
7  cards

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cbl exam: general marketing

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