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Comm 357

This class was created by Brainscape user catherine Jackson. Visit their profile to learn more about the creator.

By: catherine Jackson
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Decks in this class (10)

Chapter 1- Why Study Marketing Research
Individuals have a physical body ...,
What is primary data 2,
What is secondary data 3
23  cards
Chapter 2- Marketing Research Prjects
What is a science research sponsor 1,
What is the respondents 2,
Who is the research supplier 3
11  cards
Chapter 3 & 4-research types and ethics
Basic research types applied rese...,
Basic research types secondary re...,
Basic research types primary rese...
41  cards
Chapter 5- Marketing Reasearch Errors
What is a non sampling error 1,
Total error 2,
Sampling error 3
24  cards
Chapter 6- Survey Research
What is cross sectional research ...,
What are longitudinal research st...,
Who is the canadian marketing res...
26  cards
Chapter 7- Measurement And Scale Constiction
What is scaling 1,
What is easiest to measure height...,
In marketing research we often me...
32  cards
Chapter 8 – Designing Individual Questions
What are the two types of questio...,
Measurement scale 2,
What are the three cognitive stag...
47  cards
Chapter 9- The Fundamentals Of Sampling
If we conduct a census will we el...,
Total sampling error 2,
What is a population of interest 3
11  cards
Chapter 10- Sampling Strategy
Which sampling method uses random...,
Which technique doesn t use rando...,
What is net efficiency of sampling 3
21  cards
Chapter 11- Determining Sample Size
What are the factors that influen...,
Which form of research can usuall...,
Is population related to the samp...
27  cards

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Comm 357

  • Class purpose General learning

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