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Digital and social media strategies

This class was created by Brainscape user Hendrik Diepers. Visit their profile to learn more about the creator.

By: Hendrik Diepers
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Decks in this class (17)

Reading 2
Media effeciveness supports busin...,
What are the key changes media mi...,
Mmm is living a renaissance why 3
18  cards
reading 3
Market mix optimization mmo 1,
Baseline revenue 2,
Marketing contribution 3
14  cards
reading 4
Two main sets of methodologies is...,
When should i consider setting up...,
True experiments either in the la...
32  cards
reading 5
A popular approach for advertisin...,
Psa bad because 2,
Ghost ads 3
13  cards
reading 6
Online reviews as a source of inf...,
Impact of yelp reviews on restaur...,
Effect on independent vs chain re...
32  cards
reading 7
Objective of the study does onlin...,
The role of wom information vs aw...,
Does online wom increase demand 3
32  cards
lecture 2
How to evaluate the performance o...,
Incremental sales 2,
Incremental profit 3
21  cards
lecture 3
What is media mix modelling 1,
Media mix modelling key differenc...,
The business problem seeking answ...
12  cards
lecture 4
Lurking variables 1,
Sample selection bias 2,
No control group 3
12  cards
lecture 5
What are display ads 1,
What are search engine ads 2,
Overview of the adwords process g...
15  cards
lecture 6
User generated content 1,
Social media 2,
Why did social media take off 3
11  cards
lecture 7
Organic wom 1,
Amplified word of mouth 2,
Online versus offline wom 3
24  cards
reading 8
Role of social media in tv market...,
Two mechanisms at play 2,
Twitters impact on viewership 3
22  cards
reading 9
Defining imis improvised marketin...,
Theoretical underpinnings imi 2,
Key mechanisms that drive the suc...
12  cards
lecture 1
Digital marketing 1,
Social media marketing 2,
Marketing strategy 3
4  cards
lecture 8
Does tweeting increase demand for...,
Improvised marketing interventions 2,
Marketing implications imi 3
9  cards
reading 1 fr
Does adding first name to email s...,
Does using title and surname have...,
Second article increased open rat...
6  cards

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Digital and social media strategies

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