Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Hospitality Marketing

This class was created by Brainscape user Ngan Tran. Visit their profile to learn more about the creator.

By: Ngan Tran
Start Studying

Decks in this class (14)

Lesson 2
Culture 1,
4 factors affecting consumer beha...,
Subcultures 3
39  cards
Chapter 1: Marketing: Creating Customer Value and Engagement
Marketing 1,
5 core customer and marketplace c...,
Needs 3
35  cards
Chapter 2. Company and Marketing Strategy
Strategic planning 1,
Mission statement 2,
Steps in strategic planning 3
39  cards
Chapter 5: Consumer Markets and Buyer Behavior
Consumer buyer behavior 1,
Consumer market 2,
The model of buyer behavior 3
38  cards
Chapter 8: Products, Services, and Brands: Building Customer Value
Product 1,
Service 2,
Customer product 3
43  cards
Chapter 3: Analyzing the market
Marketing environment 1,
Microenvironment 2,
Macroenvironment 3
24  cards
Chapter 18: Creating Competitive Advantage
Competitive advantage 1,
Competitor analysis 2,
Competitive marketing strategies 3
15  cards
Chapter 4: Managing Marketing Info to Gain Customer Insights
Big data 1,
Customer insights 2,
Internal databases 3
20  cards
10. Market Segmentation, Persona, Targeting
Create value for customers 1,
Market segmentation 2,
Geographic segmentation 3
23  cards
11. Differentiation and Positioning
Competitive advantage 1,
Unique selling proposition 2,
A difference to promote should be 3
10  cards
9. Internal Analysis and SWOT
Internal analysis 1,
Capabilities 2,
Distinctive organizational capabi...
21  cards
8. Marketing Research
Marketing research 1,
Research 2,
Qualitative research 3
15  cards
Brand Promise
Brand 1,
Brand equity 2,
Brand image 3
5  cards
Revision everything
The marketing process creating an...,
Customer needs maslow pyramid 2,
Understanding the marketplace 3
112  cards

More about
Hospitality Marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Ngan Tran's Hospitality Marketing flashcards for their BIS class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Tourism and Hospitality Marketing
  • 5 decks
  • 63 flashcards
  • 2 learners
Decks: Intro Information, Marketing Strategy, Tourism And Consumer Behavior, And more!
Hospitality
  • 16 decks
  • 472 flashcards
  • 2 learners
Decks: Recipe Interpretation C7 G10, Cooking Methods C8 G10, Quick Flour Mixes C11 G10, And more!
Marketing
  • 21 decks
  • 1585 flashcards
  • 1502 learners
Decks: Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions