LOMA 320- ISTAR Flashcards

Decks in this Class (10):

• Chapter 1

  Chapter 1

  Sample Cards:

  define the term marketing,

  define the term utility,

  t or false the greater a products utilit
  69 Cards
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• Chapter 2

  Chapter 2

  Sample Cards:

  what is considered in customer behaviour,

  what are the 5 formal stages of the purc,

  what is a routine response strategy
  61 Cards
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• Chapter 3

  Chapter 3

  Sample Cards:

  what was the purpose of creating custome,

  what did insurers create in order to inc,

  what is click stream data
  86 Cards
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• Chapter 4

  Chapter 4

  Sample Cards:

  what are the 4 interrelated activities a,

  define the process of planning,

  what is a companys mission statement
  71 Cards
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• Chapter 5

  Chapter 5

  Sample Cards:

  how does an insurance company meet custo,

  define market segmentation,

  what questions are answered during marke
  60 Cards
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• Chapter 6

  chapter 6

  Sample Cards:

  define the term product,

  most products fit into one of 2 basic ca,

  most products fit into one of 2 basic ca
  30 Cards
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• Chapter 7

  Chapter 7

  Sample Cards:

  what is pricing,

  what is insurance product pricing based,

  what is the price of an insurance produc
  56 Cards
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• Chapter 8

  Chapter 8

  Sample Cards:

  what is another name for touchpoint,

  what is channel in terms of communicatio,

  there are typically two kinds of channel
  63 Cards
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• Chapter 9

  Chapter 9

  Sample Cards:

  define the following terms in relation t,

  whats an advantage to personal selling,

  define agent
  61 Cards
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• Chapter 10

  Chapter 10

  Sample Cards:

  what are the 4 main method insurers use,

  most marketing communications are design,

  the communication process that allows co
  74 Cards
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