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Marketing

This class was created by Brainscape user melissa siemonek. Visit their profile to learn more about the creator.

By: melissa siemonek
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Decks in this class (11)

Introduction to Marketing L1
What types of marketing exist 1,
What is the economic definition o...,
What is the social definition of ...
25  cards
The Marketing Environment L2
What types of research do market ...,
Besides customers who and what el...,
What is the purchase funnel 3
34  cards
Strategic Marketing Planning L3
What does the strategic context c...,
What does the strategic context f...,
What is a vision as part of the s...
42  cards
Segmentation, Targeting and Positioning L4
What is segmentation 1,
What is targeting 2,
What is positioning 3
30  cards
Branding L5
What are the key questions and is...,
Where do brands originate from 2,
What is significant about the 201...
31  cards
Product Life Cycles and New Product Development L6
What does the term product mean 1,
What are examples of completely i...,
What are examples of fairly intan...
34  cards
Retail and Distribution L7
What is retailing 1,
What does retailing consist of 2,
What is retailing store presence 3
28  cards
Pricing L7
Why study price 1,
What might price mean 2,
What issues affect price 3
18  cards
Communications, Promotion and Advertising L8
What is the definition of marketi...,
What is the value of understandin...,
What is the purpose of conveying ...
45  cards
Consumer Behaviour L9
What is a consumer 1,
What is a consumer society 2,
What is consumer culture 3
27  cards
Service Marketing L10
What is a service 1,
How are services the rental of go...,
What do firms need to distinguish...
29  cards

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Marketing

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