This class was created by Brainscape user Nate Kanefield. Visit their profile to learn more about the creator.
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Nate Kanefield
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Decks in this class (13)
Session 1: Intro
Ama definition of marketing 1,
4 components to marketing process 2,
Optimal value proposition 3
3
cards
Session 2: Segmentation And targeting
What is segmentation 1,
3 types of goods are 2,
Decision making unit 3
7
cards
Session 3: segmentation and Targeting II
Adoption process 1,
Describe the adoption process 2,
Retention curve illustrates what 3
14
cards
Session 4 Segmentation And targeting III
Two sides to customer lifetime va...,
Drivers of clv 2,
Clv equation is 3
5
cards
Session 5: Developing A Value Prop
3 things to ask in developing a v...,
Datril learnings 2
2
cards
Session 6: Growing The Business
Sales revenue 1,
Managing adoption vs managing usa...,
Lessons from gillette case 3
3
cards
Session 7: Capturing Value
Pricing is a ___ 1,
3 pricing methods are 2,
True economic value 3
18
cards
Session 8: Capturing Value II
Penetration vs skimming 1,
Price fences 2,
What are price fencing techniques 3
8
cards
Session 11: Communicating Value
Dmp 1,
Elaboration likelihood model 2,
Blaster 3
4
cards
Session 12: Delivering Value I
Decision making unit 1,
Aqualisa cause morals 2,
Channel types 3
6
cards
Session 13 Delivering Value
Channel functions need __ 1,
Information component to the chan...,
Logistics component to channel fu...
9
cards
Session 14: Acquiring And Retaining Customers: Evernote
Lessons from evernote 1
1
cards
Session 15: Branding
Brands are ___ 1,
What are the benefits of having a...,
Branding types 3
7
cards
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Marketing
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