This class was created by Brainscape user Eva Gerritsen. Visit their profile to learn more about the creator.
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Eva Gerritsen
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- flashcards
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Decks in this class (18)
1. Doelgroep
Welke doelgroep segmentaties moet...,
Demografisch 2,
Geografisch 3
9
cards
2. Piramide van Maslow / Moodboard
De piramide van maslow 1,
Moodboard 2,
Moodboard eisen 3
3
cards
3. Indeling van Leeflang
Indeling van leeflang de elementen 1,
Fysieke product 2,
Uitgebreide product 3
4
cards
4. Substitutie en complementair goed
Substitutie goed 1,
Complementair goed 2
2
cards
5. De product indeling van Copeland
Product indeling van copeland 1,
Convenience good 2,
Shopping goods 3
4
cards
6. Productdifferentiatie
Productdifferentiatie 1,
Traiding up 2,
Traiding down 3
11
cards
7. productkwaliteit
Productkwaliteit 1,
Technische kwaliteit 2,
Gebruikerskwaliteit 3
3
cards
8. Sterkte van het merk
A merk 1,
B merk 2,
C merk 3
8
cards
9. Merknaam
De 5 merknaam criteria 1,
Wat zijn de functies van een verp...
2
cards
10. Garantie en Service
Garantie 1,
Service 2
2
cards
11. Assortiment
Assortiment 1,
Assortiment kan je in 5 dimensies...,
Breedte 3
7
cards
12. Concurentieanalyse
Unique selling point 1,
Directe concurrenten 2,
Indirecte concurenten 3
3
cards
13. Invloed van prijs
Aankoopgedrag 1,
Doelgroep 2,
Kwaliteit imago 3
3
cards
Persoonlijke verkoop
Colportage 1,
Vertegenwoordigers 2,
Toonbankverkopers 3
4
cards
Promotiemix: sales promotion
Sales promotion 1
1
cards
Promotiemix: public relations
Public relations 1,
Free publicty 2,
Advertorials 3
5
cards
reclametype
Actiereclame 1,
Thema reclame 2
2
cards
de promotie mix
Promotiemix onderdelen 1,
Communicatiemodel 2,
Promotiedoelstellingen 3
3
cards
More about
Marketing
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