This class was created by Brainscape user Kees Slewe. Visit their profile to learn more about the creator.
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Kees Slewe
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Decks in this class (27)
1 Reading- Understanding customer experience throughout the customer journey (Lemon and Verhoef 2016)
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25
cards
1 Lecture
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17
cards
2 lecture
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39
cards
3 lecture
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29
cards
4 lecture
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27
cards
6 lecture
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17
cards
7 lecture
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21
cards
8 lecture
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26
cards
Lemon & Verhoef
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9
cards
Herhausen 2019
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8
cards
Reinartz et al 2019
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9
cards
Bleier et al 2015
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12
cards
De haan 2016
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10
cards
Lee et al 2018
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6
cards
Li eta l 2021
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7
cards
srinavasan 2016
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5
cards
Wang 2021
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4
cards
Regression
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21
cards
Babic rosario 2016
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11
cards
Leung et al 2020
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10
cards
Hughes 2019
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3
cards
9 lecture
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4
cards
10 lecture
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9
cards
apkinar and berger 2017
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8
cards
papers
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14
cards
Moeilijk
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18
cards
papers omgekeerd
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14
cards
More about
marketing
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