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alicia frgl
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Decks in this class (14)
définitions
Myopie marketing 1,
Enlightened brands marques qui il...,
Green washing 3
15
cards
les schémas
Que contient le business model ca...,
Quelles sont les forces de l envi...,
Dans les tendances cles il y a 3
6
cards
les analyses
Pour quoi faire une analyse de l ...,
A quoi sert une veille 2,
Comment fonctionne l analyse du m...
3
cards
les tendances
Dans les tendances culturelles et...,
Les tendances culturelles et soci...,
Ce qu il y a dans les tendances d...
6
cards
stratégie de différenciation
Comment faire pour se differencier 1,
Types de differenciation 2
2
cards
stratégie de croissance
Types de strategie marketing au l...,
Types de strategie de croissance 2,
Types de strategie marketing en m...
4
cards
les 3 i
Que contient le modele des 3i 1,
Le positionnement est du a 2,
La differenciation est du a 3
4
cards
vision, mission, ...
C est quoi la vision d une entrep...,
C est quoi la mission 2,
C est quoi l ambition 3
4
cards
politique du produit
Une extension de gamme c est 1,
L approfondissement d une gamme c...,
Une extension de marque c est 3
9
cards
pyramide du capital - marque
But des entreprises 1,
La pyramide de bas en haut 2,
Le capital marque augmente si les...
5
cards
politique de distribution
Le canal de distribution qui appo...,
Le canal de distribution qui appo...,
Types de creation de valeur 3
4
cards
publicité
Ou se passe la publicite 1,
La pub sert a 2,
Comment faire de la pub avec inte...
7
cards
storytelling
Methodes de storytelling 1,
Les regles de base 2
2
cards
politique du prix
Facteurs influencant la strategie...,
Que provoquent les prix arrondis ...,
Etapes de la fixation du prix 3
6
cards
More about
marketing
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