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Decks in this class (15)
Week 1
Market s 1,
Marketing 2,
How did if all the marketing envi...
11
cards
Week 2
Customer decition making 1,
Buying behaviours 2,
What influences our decision maki...
15
cards
Week 3
Mass market 1,
Segmenting 2,
Segmentation bases 3
20
cards
Week 4
Products vs services 1,
Product creating value 2,
Branding 3
14
cards
Week 6
4ps promotion steps of marketing ...,
Marketing communication objective 2,
Push vs pull strategies 3
21
cards
Week 7
Branding
0
cards
MOCK EXAM
Q1 the framework in the masterson...,
Q1 b discuss why there are 3 extr...,
Q2 the boston consultancy group b...
9
cards
Exam 2023
Q1 one of the aspects of culture ...,
Q1 one of the aspects of culture ...,
Q2 within marketing communication...
10
cards
Article A - Khan, U., Kim, S., Choi, S., & Labroo, A. (2024).
What is the article about 1,
What is the main hypothesis h1 of...,
What research method did the auth...
12
cards
Article B -Han, M., Newman, G. E., Smith, R. K., & Dhar, R. (2021)
What is this article about 1,
Hypotheses 2,
Study 1 1a 1b what heritage cues ...
7
cards
Article C -Seo, Y., Septianto, F., & Ko, E. (2022)
Implications 1
1
cards
Article D - Cheng, Y., & Mukhopadhyay, A. (2024).
What is this article about name a...,
Hypotheses 2,
Studies 3
4
cards
Article E - Lalwani, A. K., & Wang, J. J. (2019).
What is this article about 1,
Hypothesis and how are they studi...,
Study 1a 3
8
cards
Article F -Du, G., Millet, K., Aydinli, A., & Argo, J. (2025).
What is the article about 1,
Hypotheses 3 2,
Study 1 discounting a stigmatised...
11
cards
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MARKETING
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