Marketing Management [TEIM33]

This class was created by Brainscape user Ben Wichelhaus. Visit their profile to learn more about the creator.

Flashcard maker: Ben Wichelhaus

Decks in this class (10)

L2: B2B Marketing
The creator of this deck did not yet add a description for what is included in this deck.
16  cards
L1: Introduction to Marketing Management
The creator of this deck did not yet add a description for what is included in this deck.
11  cards
L3: Service marketing
The creator of this deck did not yet add a description for what is included in this deck.
8  cards
L4: Customer Behavior
The creator of this deck did not yet add a description for what is included in this deck.
17  cards
L5: Customer value through brands, relations and innovation
The creator of this deck did not yet add a description for what is included in this deck.
19  cards
L6: Value capture - Pricing
The creator of this deck did not yet add a description for what is included in this deck.
15  cards
L7: Environmental scanning
The creator of this deck did not yet add a description for what is included in this deck.
7  cards
L8: Segmentation, targeting and positioning
The creator of this deck did not yet add a description for what is included in this deck.
7  cards
L9: Integrated Marketing Communications (IMC) Approach
The creator of this deck did not yet add a description for what is included in this deck.
7  cards
L10: International Marketing
The creator of this deck did not yet add a description for what is included in this deck.
16  cards

More about Marketing Management [TEIM33]

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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