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Marketing Planning & Implementation

This class was created by Brainscape user Joan Feng. Visit their profile to learn more about the creator.

By: Joan Feng
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Decks in this class (9)

Week 1: What is marketing planning?
What is the role of a marketing m...,
What s the point in planning 2,
What is strategic planning 3
25  cards
Week 2: Marketing & Firm Value, Objectives & Missions
What is an objective 1,
What are corporate objectives 2,
What are performance objectives 3
10  cards
Week 3: Industry Analysis
What is competitive analysis 1,
Situational variable that influen...,
What is the difference between in...
18  cards
Week 3: Competitor Analysis
What is the framework for competi...,
1 identification choice of compet...,
1 identification choice of compet...
15  cards
Week 4: Customer Analysis
Why do we analyse 1,
Market segment target 2,
Customer analysis vs segmentation 3
12  cards
Week 4: Segmentation
Why do we use segmentation 1,
Segmentation stakes 2,
Segmentation stakes 3
21  cards
Week 5: Internal Analysis & Metrics
What is an internal analysis 1,
Planning and internal analysis 2,
Internal capabilities 3
5  cards
QUESTIONS
1 how would you improve the marke...,
As 2,
Klk 3
3  cards
Week 8: Strategies and Tactics
0  cards

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Marketing Planning & Implementation

  • Class purpose General learning

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