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Marketing Strategy and Project

This class was created by Brainscape user Lara McAlister. Visit their profile to learn more about the creator.

By: Lara McAlister
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Decks in this class (9)

2
Components of a corporate strategy 1,
Bcg 2,
Ge 3
5  cards
3
Prospector 1,
Defender 2,
Analyser 3
6  cards
4: Environmental & Competitor Analysis
Forecasting 1,
Forecasting methods 2,
Adoption process 3
6  cards
5: Segmenting And Positioning
Segmentation objectives 1,
Bottom line segmentation 2,
3 common marketing strategies 3
3  cards
6: Marketing Strategy Toolkit: Branding
Physical positioning perceptual p...,
Deciding on positioning 2,
Positioning statement 3
12  cards
1: Intro To Strategy
Strategy 1,
Strategic positioning 2
2  cards
7: Strategies For Mature And Declining Markets
Maintaining a competitive advanta...,
Service delivery satisfaction 2,
Strategic choices for mature mark...
8  cards
8: Strategies for new economies
Pioneer strategy 1,
Growth market 2,
Confrontation strategy 3
13  cards
9: Creating Sustainability
Qantas case why did they provide ...,
Relationship management 2,
Customer modes 3
8  cards

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Marketing Strategy and Project

  • Class purpose General learning

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