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Marketing Strategy and Project

This class was created by Brainscape user Lara McAlister. Visit their profile to learn more about the creator.

By: Lara McAlister
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Decks in this class (9)

2
Components of a corporate strategy,
Bcg,
Ge
5  cards
3
Prospector,
Defender,
Analyser
6  cards
4: Environmental & Competitor Analysis
Forecasting,
Forecasting methods,
Adoption process
6  cards
5: Segmenting And Positioning
Segmentation objectives,
Bottom line segmentation,
3 common marketing strategies
3  cards
6: Marketing Strategy Toolkit: Branding
Physical positioning,
Deciding on positioning,
Positioning statement
12  cards
1: Intro To Strategy
Strategy,
Strategic positioning
2  cards
7: Strategies For Mature And Declining Markets
Maintaining a competitive advantage,
Service delivery to satisfaction,
Strategic choices for mature market
8  cards
8: Strategies for new economies
Pioneer strategy,
Growth market,
Confrontation strategy
13  cards
9: Creating Sustainability
Qantas case why did they provide ...,
Relationship management,
Customer modes
8  cards

More about
Marketing Strategy and Project

  • Class purpose General learning

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