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Marketing Theory

This class was created by Brainscape user Dilara Ergün. Visit their profile to learn more about the creator.

By: Dilara Ergün
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Decks in this class (10)

1 - Lecture Unit
What are the internal influences ...,
What is the definition of an indi...,
What are the psychological findin...
42  cards
2 - Lecture Unit
What is decision making 1,
Both x and y factors influence pe...,
What is the difference between ri...
54  cards
3 - Lecture Unit
Foundations of social psychology 1,
What is attribution theory concer...,
Who first developed attribution t...
93  cards
4 - Lecture Unit
What are the external influences 1,
What do demographics describe 2,
What are demographics often relat...
103  cards
5 - Lecture Unit
What is perception 1,
Perception occurs in three stages 2,
What are the five senses involved...
58  cards
6 - Lecture Unit
What is learning in the context o...,
Consumer behavior is largely lear...,
Name the steps of the information...
55  cards
7 - Lecture Unit
What is a motive 1,
What is motivation in consumer be...,
What reflects consumers underlyin...
74  cards
8 - Lecture Unit
0  cards
9 - Lecture Unit
0  cards
10 - Lecture Unit
0  cards

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Marketing Theory

  • Class purpose General learning

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