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Bella V
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Decks in this class (11)
CHP 1 Introduction
What is consumer behaviour 1,
What are the 6 steps in the consu...,
List 5 ways consumer activism imp...
3
cards
CHP 2 Perception
What is the difference between se...,
What are the 3 stages of the perc...,
Absoulte threshold vs differentia...
11
cards
CHP 3 Learning & Memory
What is learning 1,
Behavioural vs cognitive learning 2,
What is classical conditioning 3
12
cards
CHP 4: Motivation & Affect
According to drive theory what do...,
Utilitarian vs hedonic needs 2,
Biogenic vs psychogenic needs 3
14
cards
CHP 5: The Self
What is the self concept 1,
Actual vs ideal self 2,
What is impression management 3
6
cards
CHP 6: Personality & Lifestyle
What is personality 1,
Describe freudian theory 2,
Describe the role of freudian the...
9
cards
CHP 7: Attitudes
What is an attitude 1,
What are the 4 functions of attit...,
What is the abc model of attitudes 3
15
cards
CHP 8: Attitude Change
What are the two basic elements o...,
Describe the communication model 2,
What is source creditability 3
11
cards
CHP 9: Individual Decision Making
What are the 4 decision making pe...,
Explain the 3 types of consumer d...,
Explain the 4 steps in the decisi...
14
cards
CHP 10: Buying & Disposing
What 3 factors influence consumer...,
Explain the effect of 2 situation...,
Explain the effect of temporal fa...
9
cards
CHP 11 Group Influence & Leadership
What is a reference group 1,
What 3 ways do reference groups i...,
What is social power in relation ...
8
cards
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MCS 2600
- Class purpose General learning
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