This class was created by Brainscape user Matt Gu. Visit their profile to learn more about the creator.
By:
Matt Gu
- decks
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Decks in this class (13)
Trends & Opportunities, Service Characteristics Affect Marketing Strategy + TB Chapter 1
No deck description has yet been added by the author.
35
cards
Consumer Behaviour Culture & Service Encounters + TB Chapter 2
No deck description has yet been added by the author.
29
cards
Gaps Model
No deck description has yet been added by the author.
7
cards
Positioning Services + TB Chapter 3
No deck description has yet been added by the author.
30
cards
Developing Service Products & Brands Distributing Services + TB Chapters 4 & 5
No deck description has yet been added by the author.
53
cards
Services Pricing & Revenue Management + TB Chapter 6
No deck description has yet been added by the author.
23
cards
Promoting Services & Educating Customers, + TB Chapter 7
No deck description has yet been added by the author.
28
cards
Designing & Managing Service Processes, + TB Chapter 8
No deck description has yet been added by the author.
18
cards
Value Co-creation, Balancing Demand & Capacity, Waiting Lines & Reservations, + TB Chapter 9
No deck description has yet been added by the author.
29
cards
Takeaways from Readings
No deck description has yet been added by the author.
11
cards
Crafting the Service Environment, + TB Chapter 10
No deck description has yet been added by the author.
20
cards
Managing People for Service Advantage + TB Chapters 11
No deck description has yet been added by the author.
31
cards
Loyalty and CRM + TB Chapter 12
No deck description has yet been added by the author.
23
cards
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mrkt355
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