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doris flipse
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Decks in this class (23)
Chapter 12: Market segmentation and the selection of target groups
Market segmentation and the selec...,
Consumers become more and more 2,
Market segmentation 3
12
cards
Chapter 13: Branding and positioning
What is a brand 1,
Brands represent value because co...,
What is positioning 3
23
cards
Chapter 14: Channel Strategy
Multi channel approach 1,
From e commerce to e strategy 2,
Successful e strategies address t...
13
cards
Chapter 14: Format Strategy
We are seeing more and more diffe...,
Multi format approach 2,
Format strategy is 3
10
cards
Chapter 15: Policy on the assortment
The entire assortment of a retail...,
Emotion ratio matrix 2,
High ratio low emotion 3
22
cards
Chapter 16: Price and promotion
Does he opt for skimming or for a...,
What entry strategies are there 2,
Global surcharge calculation 3
15
cards
Chapter 17: Communication policy
Promotion internal external 1,
A common classification of the co...,
Creating a digital marketing stra...
15
cards
Chapter 18: Presentation
Presentation policy 1,
The process of designing a store ...,
1 store design 3
12
cards
Chapter 19: Human Resources
Despite the fact that technology ...,
Hrm is 2,
Manager is 3
13
cards
Chapter 1: Retail Marketing
Retailing 1,
Transaction cost theory 2,
The consumer s transaction costs ...
14
cards
Chapter 2: Classification criteria
Buying associations 1,
Cooperative chains 2,
Franchising 3
9
cards
Chapter 3: Dynamics in retail
The real disruption behind the te...,
1 people 2,
2 economy 3
9
cards
Chapter 4: Broader Perspective
1 strategic retail marketing poli...,
The strategic retail marketing po...,
2 tactical retail marketing polic...
20
cards
Chapter 5: Strategic Process
Drivers of a higher rate of retur...,
Although the retail target formul...,
Two opposing forces frictions are...
29
cards
Chapter 7: Competitor Analysis
The purpose of a competitor s ana...,
There are three levels of competi...,
Michael porter s theory 3
43
cards
Chapter 8: Commercial retail function
The commercial concept of sales 1,
The like for like concept of sales 2,
Why is it important for a retaile...
3
cards
Chapter 9: Perspective of store
For this purpose it developed the...,
S uvvf ca 2,
3
18
cards
Chapter 10: Product groups
Assortment dominance matrix adm 1,
The spread in market size between...,
The spread in market share has to...
17
cards
Chapter 11: Profitability
Within the retail sector two appr...,
Dpp systems 2,
In retail we often work with stor...
13
cards
Lecture 1
The concept of retailing 1,
Drivers of retail 2,
People 2
7
cards
Lecture 2
Functions of a strategy 1,
Strategic process 5 phases 2,
Analysis 3
14
cards
Lecture 3
Trend of individualism 1,
Market segmentation 2,
Segmentation criteria 3
9
cards
Lecture 4
Advantages of being active in mul...,
Transaction cost matrix 2,
Multi touchpoint management 3
6
cards
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