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Prudvi Vuyyuru
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Decks in this class (15)
Lecture 1: Marketing Strategy
What does the framework of market...,
What is stp what do they mean 2,
What is a value proposition and u...
8
cards
Lecture 2: Brand Architecture
What are the 5 different categori...,
What is a house of brands vs a br...,
What is sub branding and endorsed...
4
cards
Lecture 3: Product Portfolio Frameworks
What is the bcg product portfolio...,
What is aakers brand equity model...,
Ansoff matrix for product market ...
4
cards
Lecture 5: Product Life Cycle
What is a linchpin 1,
What is a hitchhiker 2,
What are fighter brands 3
6
cards
Lecture 6: 6 Ms, Traditional/Non-Traditional Marketing
What are the 6 ms of marketing 1,
What is the traditional marketing...,
When is the best time to use non ...
4
cards
Lecture 7: Social Media Frameworks
What is the relationship between ...,
What does the traditional decisio...,
What are the 4 i s of mobile soci...
5
cards
Lecture 8: Push and Pull Marketing
What is pull marketing strategy a...,
What are the pros and cons of pus...
2
cards
Lecture 9: Direct vs. Indirect
What is the difference between an...,
What are some of the pros and con...,
What are the 3 kinds of distribut...
4
cards
Chapter 10: Sales Force 1
What are the 3 key sales force ma...,
What are the 5 types of salesforce 1,
What are the 3 generic customer s...
6
cards
Chapter 11: Sales Force 2
What is a vertically integrated f...,
What is a horizontally integrated...,
What is a diagonally integrated f...
3
cards
Lecture 12: Channel Partners
What are 2 primary reasons for in...,
What is pmc alignment what are th...,
What is a coverage model 3
7
cards
Lecture 13: Franchise Dynamics
What is a franchise franchisor fr...,
What is brand personality by aaker 2,
What is brand diffusion 3
4
cards
Lecture 14: SaaS + Freemium
What is open source or freeware 1,
What is the freemium model 1,
What is saap software as a product 2
6
cards
Lecture 15: International Marketing
What is the shower approach and t...,
Where companies with characterist...,
When what are the pros and cons o...
5
cards
Lecture 16: General Strategy Frameworks
What is the pest macro trends ana...,
What is the pestel trends analysis 2,
What are porter s 3 generic strat...
5
cards
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UGBA 106 (Marketing)
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