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Flashcards in 01 - Introduction Deck (13)
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1
Q

Übersetzung & Formel
Revenue

A

Umsatz, Ertrag, Einnahme
Revenue = Quantity * Price

2
Q

Übersetzung
Brand equity

A

Markenwert

3
Q

Bedeutung
Brand equity

A

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names

4
Q

Übersetzung
Customer equity

A

Kundenwert

5
Q

Bedeutung
Customer equity

A

Customer equity is the total combined customer lifetime values of all of the company’s customers. The greater the customer equity (CE), the more future revenue in the lifetime of its clients.

6
Q

Übersetzung
Unit margin

A

Marge je Einheit

7
Q

Formel
Unit margin

A
Unit Margin (je Einheit) =
Stückpreis - variable Kosten pro unit
8
Q

Bedeutung
Retention rate

A

Percentage of customers buying this period who will also buy next period

9
Q

Übersetzung
Price elasticity

A

Preiselastizität

10
Q

Bedeutung
Price elasticity

A

Price elasticity of demand (PED) shows the relationship between price and quantity demanded and provides a precise calculation of the effect of a change in price on quantity demanded.

11
Q

Formel
Price elasticity

A

Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price

12
Q

Übersetzung
Accelerate cash flows

A

Cashflows beschleunigen

13
Q

Übersetzung
Enhance residual value

A

Residualwert, Restwert verbessern