04022025_E-Commerce-Class Flashcards
(54 cards)
What is E-Commerce?
E-Commerce refers to buying and selling goods or services using the internet.
It expands market access and enhances customer interactions.
What are the core components of E-Commerce?
E-Commerce consists of:
* Online transactions
* Digital marketing
* Automated payment systems
* Customer engagement tools
It’s a blend of technology, innovation, and business strategies.
What is the difference between E-Commerce and E-Business?
E-Commerce specifically deals with transactions, while E-Business encompasses aspects, including internal processes.
E-Business focuses on using digital tools to enhance transactions and processes within a company.
What does traditional retail include?
Traditional retail includes:
* In-store purchases
* Point-of-sale transactions
* Physical customer interactions
It provides experiential shopping and personal engagement.
What role does the internet play in E-Commerce?
The internet enables connectivity and communication between consumers and businesses across the globe.
What is the World Wide Web?
The World Wide Web (WWW) is the information system that provides easy access to information on a wide range of topics.
What are mobile platforms in E-Commerce?
Mobile platforms facilitate shopping on-the-go through:
* Smartphones
* Tablets
* Ultra-lightweight laptops
True or False: E-Commerce includes transactions that occur within a firm.
False
E-Commerce involves transactions that cross firm boundaries.
What are some major advantages of being a first mover in E-Commerce?
Major advantages include:
* Ability to build a brand name early
* Establishing a large customer base before competitors enter the market
* Building switching costs into technology or services
What is Business-to-Consumer (B2C) E-Commerce?
B2C E-Commerce involves businesses selling directly to consumers, characterized by user-friendly interfaces and streamlined payment processes.
List the diverse models of E-Commerce.
E-Commerce is categorized into:
* Business-to-Consumer (B2C)
* Business-to-Business (B2B)
* Consumer-to-Consumer (C2C)
* Mobile E-Commerce (M-Commerce)
* Social E-Commerce
* Local E-Commerce
What is the revenue of B2B E-Commerce?
B2B E-Commerce revenue is 8.5 trillion USD.
What is the primary value proposition of a transaction broker in B2C models?
The primary value proposition is saving time and money.
Fill in the blank: E-Commerce often offers _______.
[lower prices, wider selection, convenience]
What are some examples of community providers in B2C E-Commerce?
Examples include:
* Facebook
* TikTok
* LinkedIn
* Twitter
* Pinterest
What are the revenue models for content providers in B2C E-Commerce?
Revenue models include:
* Advertising
* Subscription
* Sales of digital goods
What is the description of a market creator in B2C models?
Market creators create a digital environment where buyers and sellers can meet and transact.
What are the revenue models for service providers in B2C E-Commerce?
Revenue models include:
* Sales of services
* Subscription fees
* Advertising
* Sales of marketing data
What is the primary focus of B2B E-Commerce?
Transactions between businesses, often involving bulk transactions and supply chain efficiencies
B2B E-Commerce aims to reduce costs through technology.
Name a type of B2C business model and provide an example of a company.
E-Tailer, e.g., Amazon
E-Tailers primarily sell goods and services online.
What are the major types of revenue models in E-Commerce?
- Advertising revenue model
- Subscription revenue model
- Freemium strategy
- Transaction fee revenue model
- Sales revenue model
- Affiliate revenue model
Each model defines a different approach to generating income.
What does the value proposition in an E-Commerce business model address?
Why customers should buy from you and how your product solves customer issues
It enhances customer loyalty by aligning offerings with market demands.
What is the revenue model in E-Commerce?
It outlines how a business earns money, including income streams and pricing strategies
The revenue model is crucial for assessing potential profitability.
What are the three most common types of E-Commerce?
- B2C (business-to-consumer)
- B2B (business-to-business)
- C2C (consumer-to-consumer)
Each type serves different market dynamics and consumer interactions.
