1 Flashcards
(19 cards)
How do you define social media reach?
Organic Reach, Paid Reach and Earned Reach
Owned media refers to?
The channels and content that a brand controls directly
Paid media refers to?
Any form of advertising or promotion that the company pays for. Including traditional and digital advertising.
Earned media refers to?
The exposure your brand gets through word of mouth, organic mentions and 3rd party endorsements.
What is the ratio of Owned media to Paid media?
80:20
How many recommended hashtags per face book post?
3-4 #
Maximum characters for Facebook post?
63,206
Maximum characters on Twitter?
280 Characters per tweet
Define Social Media Reach.
Total number of unique users who have seen your content on a social media platform.
What is UGC?
User Generated Content refers to any form of content that is created and shared by users or customers rather than businesses themselves.
How can UGC be used in Marketing?
Builds trust and authenticity, creates social proof of a good product, engages the community, improves SEO, is cost effective, and humanises the brand.
What is internal in a SWOT analysis?
Controlled or influenced by the company. The strengths and weaknesses
What is External in a SWOT analysis?
The opportunities and threats. Elements outside the organisation that it cannot control but must respond to.
What is social media voice?
A tone that a brand sets to communicate on social media platforms.
What is social media listening?
The process of monitoring social media channels for mentions of your brand, competitors, industry trends and other relevant topics.
Explain Instagram’s algorithm and how it displays a post?
Looks at:
Engagement on a post
How relevant the post is
How the users’ interaction with the account is
Whether the post is new or not
How often that account is visited
How much time is spent on Instagram
Most relevant and engaging content at the top
Do images on Facebook go on carousels or albums?
Albums are a collection of photos and videos you upload under one title.
Carousels are a specific type of post that allows you to share multiple photos in the same post.
In the UK what is the most popular age group of people that use Instagram?
25-35 years old
In the UK what is the most popular age group of people that use Instagram?
25-35 years old
