1

Question 1

Traditional 4 Ps of Marketing:

Answer 1

1.Product
2.Place
3.Promotion
4.Price.

1.People
2.Packaging
3.Programming
4.Partnership

Question 2

marketing environment factors

Answer 2

1.Competition
2.Laws and Government Regulations
3.Economy
4.Technology

Question 3

Importance of Marketing in Tourism Industry

Answer 3

• Marketing is important
figure in Tourism Industry. A goodbusiness marketing
strategy can propel Industry
to success.

• It is up to the way how
industry is marketed in
order to be preference of consumers.

• The goal of tourism marketing
is to promote the business.

Question 4

What is Service Marketing?

Answer 4

Hospitality and Travel Industry - provide personal
services to customers away from home.

Service Marketing - recognize uniqueness of all their services.

Question 5

Evolution of Marketing in the Non-
services Industries

Answer 5

Service marketing was delayed by up
to 20 years and did not develop
immediately.

There are four reasons how/why did
this happen.
1. Marketing terms and principles
2. Characteristics of the industry
and management.
3. Composition of hospitality and
travel industry.
4. Historical tendency for technical

Question 6

WHY IS SERVICES MARKETING DIFFERENT?
The 2 distinctions

Answer 6

Hospitality and travel marketing servicesdivided

Generic differences - affect all organizations in the service industries, eliminated.

Contextual difference - vanish when regulations of laws and government has changed.

Question 7

6 GENERIC DIFFERENCES

PIPDCR

Answer 7

1. Intangibility
2. Production methods
3. Perishability
4. Distribution channels
5. Cost determination
6. Relationships of services to provider

Question 8

Contextual differences

NLDLIC

Answer 8

1. Narrow definition of marketing
2. Lack of appreciation of marketing
   skill
3. Different organizational structures
4. Lack of data on competitive
   performance
5. Impact of government regulation and
   deregulation
6. Constraints and opportunities for nonprofit marketers

Question 9

Different approaches needed
for Hospitality and Travel
Marketing

Answer 9

Marketing strategies you should consider in the hospitality industry include :

• special events
• community partnerships,
• online and digital promotions
• content marketing and
• loyalty programs.