1-18 Flashcards
Achieving the goal of command information helps the Air Force accomplish its mission by
Improving Airman morale and increasing productivity
By joining two or more public affairs (PA) products together for the specific effect of joining the various command audiences into a consistent understanding of the commander’s priorities, we accomplish product
Integration
Similarly to the communications cycle, before you identify products to integrate into a communication plan and the best means to deliver them, you must first identify the commander’s priorities,
Audiences and messages
First sergeants, local newspapers and radio, and unit public affairs representatives (UPAR) are examples of
Delivery methods
What should always be your chief consideration before undertaking any project for publication?
Does it align with my commander‘ David priorities?
For what reason can the effectiveness of commanders’ calls not be understated?
Most Airman want face-to-face communication from their commander
Public affairs (PA) helping the commander keep a feel for the pulse of the base reflects what facet of commander’s call planning
Topics
- Monitoring the social media various segments of the base populace use and observing changes in behavior represent what aspect of a commander’s call?
Feedback
- After logging an action line and forwarding it to the commander’s support staff for routing, what is the responsible public affairs (PA) member’s next action?
track its status through publication
- Onto what base website page can action lines be incorporated in order to provide people with like concerns an immediate response?
Frequently asked questions
- What determines whether or not an action line should be published?
Nature of complaint or allegations
- What Defense Media Activity (DMA) directorate provides accurate, timely and factual news releases about military members and DOD civilians to newspapers, radio stations and television stations in their hometowns?
Joint Hometown News Service (JHNS)
- How many types of hometown news releases are there?
1
- A SECURITY FORCES MEMBER WHO IS APPOINTED AS A LIASON BETWEEN HIS SQUADRON AND THE PUBLIC AFFAIRS (PA) OFFICE IS A UNIT PA
Representative
- A medical group unit public affairs representative (UPAR) can be exceptionally helpful to an editor by
Taking onus for security, accuracy, propriety and policy (SAPP) violations in medical group stories.