1 Flashcards
(21 cards)
Traditional Media
Refers to non-digital methods of communication. These methods have been long used to create awareness of a product and existed before the internet.
Examples of Traditional Media
- TV (Television)
- Radio
- Film
- Print publishing
New Media
On-demand content accessed via the internet through digital devices, such as personal computers and smartphones. It can involve interactive elements such as audience engagement and feedback.
Examples of New Media
- Interactive Media
- Video games
- Internet
- Digital publishing
Media Product
A platform used to communicate information to a specific audience. There are different formats that can be used for this purpose.
Video
A product that includes moving images and in most cases an auditory element. It’s also referred to as an audio-visual product.
Audio
A product that is recorded or transmitted in the form of sound. For example, sound effects.
Animation
A product that converts still images into moving elements to illustrate a sequence of events.
Music
A product that records audio as a way to express emotion.
Visual Effects (VFX)
Technology is used to incorporate effects that may be too dangerous or impossible to add any other way. For example, a spaceship flying across the screen.
Special Effects (SFX)
Special effects that can be created on set. This includes physical character creation, puppetry, animatronics or humans wearing prosthetic make-up and costumes.
Digital imaging and graphics
A product that uses technology to create images in digital form. This may involve the use of graphic tablets, cameras or specific software such as Photoshop.
Digital games
A product that uses games consoles aswell as personal computers to entertain the
audience. In particular, online gaming.
Comics and graphic novels
A product that is designed to tell stories an in more visual way through illustrations and speech bubbles for dialogue
Websites
A product that combines a range of multimedia elements to create a webpage that can be accessed with an internet connection
Multimedia
A product that combines a range of assets such as text, images, video, animation and sound.
eBooks
A product that is available in electronic form and accessible via apps or e-readers (e.g. Kindle)
Virtual Reality (VR)
A computer-generated simulation in which a person can interact within an artificial
three-dimensional environment.
Augmented Reality (AR)
Social Media
Apps
