1 -3 Chapter Flashcards by Abigail Imperial

Four types of Google Ads Campaign

Display
Shopping
Search
Video

How well did you know this?

Not at all

Perfectly

This Google Ads campaign lets you increase brand awareness when users or browsing content they are interested in online

Display

How well did you know this?

Not at all

Perfectly

This Google Ads Campaign lets you promote your products, share details about your inventory, and boost traffic to your online and physical store

Shopping

How well did you know this?

Not at all

Perfectly

This Google ads campaign drive action on you site when users are searching for similar products

How well did you know this?

Not at all

Perfectly

This Google ads campaign reach your target audience & bring your business story to life

Video

How well did you know this?

Not at all

Perfectly

___ is not generated by Dynamic Ads

Description line

How well did you know this?

Not at all

Perfectly

Campaign ads should be set up with a ___

Marketing goal

How well did you know this?

Not at all

Perfectly

___ indicate where your ad will appear based on the campaign you selected

Network Settings

How well did you know this?

Not at all

Perfectly

Get more customers to learn about your new product

Web traffics

How well did you know this?

Not at all

Perfectly

Gather contact details through sign up page

Leads

How well did you know this?

Not at all

Perfectly

Encourage customers to complete purchase

Sales

How well did you know this?

Not at all

Perfectly

___ to catch customers attention (text ads)

Headline

How well did you know this?

Not at all

Perfectly

___to reach particular page (text ads)

URL

How well did you know this?

Not at all

Perfectly

___ to highlight details(text ads)

Description

How well did you know this?

Not at all

Perfectly

3 types of Ad Extensions

Links
Websites
Phone numbers

How well did you know this?

Not at all

Perfectly

use ___ in promoting end sale for 30 days

Start and End date

How well did you know this?

Not at all

Perfectly

___ lets you to choose what time your ads will show

Ad Scheduling

How well did you know this?

Not at all

Perfectly

Keyword is equal to ___

Google Algorithm

How well did you know this?

Not at all

Perfectly

Five match types to your keywords

Broad match
Modified broad match
Phrase broad match
Exact broad match
Negative

How well did you know this?

Not at all

Perfectly

What sign to up for diff. broad matcg

”+”

How well did you know this?

Not at all

Perfectly

Broad match = ___

Broad match modifiers = ___

more audience & if you want to be specific

How well did you know this?

Not at all

Perfectly

What sign to put when using “phrase match”

“quotation marks”

example: “My First Bike”

How well did you know this?

Not at all

Perfectly

What sign to put for “exact match”

”[ brackets ]”

[men’s bicycles] will show - if not specific word it will not show

How well did you know this?

Not at all

Perfectly

how does “exact match” helps you?

Narrows down audience

How well did you know this?

Not at all

Perfectly

Phrase match is more flexible than ___ but more targeted than___

Exact match; broad match

This is used when you want to reach very specific users

Exact Match

This are used for words you do not want to appear

Negative keywords

What sign to use in a "Negative keywords"

(-) example (-scooter)

This helps you discover terms that you might be nt aware of already

broader match types

This is good for those search terms "you know" your customers will be using when they are searching for a product.

Exact match

This uses Google understanding to customize and target ads

Dynamic Search Ads

automatically creates headlines & designed URL. Produces highly relevant ads that complement your other Google Ads campaign

Dynamic Search Ads

What is the most relevant to you site?

Landing Page

___ creates an ad based on your template & a tailor made headlines

Google algorithm

___ creates targetable categories

Categories

This targets specific strings

URL contains

Key benefits of Dynamic Search Ads

- Reach and coverage; capture more searches - Efficiency and time savings - Transparency and contro

Position Dynamic Search Ads based on your __

business goals

Goal; "I want to make sure my Ads appear for more relevant user searches (use keywords strategy and Dynamic Search Ads)

Incremental reach

Goal; I want my users to find me even on my long-tail products( this is great if your website content is large)

Long-tail automation

Goal; "I want to enter new markets quickly" this help broaden your current activity to business areas

Rapid Expansion

____ are an efficient way to reach customer when they need you the most.

Google Search Campaigns

The order which ads appear on the page is based on a calculation called "Ad Rank"

Ad Auction

___ calculates Ad Rank for every ad in the auction.

Google Ads

The ad with the highest Ad Rank gets to show in the ___

Top position

Ad Rank "five" factors

- Bid - Ad Rank threshold - Context of query - Ad extensions impact - Action - time or ad - quality

"paying less than you actually bid"

Bid

"to help secure high quality ads, we set minimum quality that an ad must achieve in a particular position

context matter -- search theme - location - device used the time of searched

option to add extra information

Ad extensions impact

Phone number or links are called as ___

extensions

Advertisers only pay when they actually received a___

click

This is how often an ad will be clicked on when it is shown

Expected clickthrough rate

What does CTR stands for?

Clickthrough rates

A ___ yields a higher score

Highly relevant landing page

What should your landing page have? ( 5 items )

- easily navigable - transparent about the nature of the business - how the sites interact with the user's computer - how to intend personal information

___ how ad matches what the user is searching for, and only useful ads to be shown

Ad Relevance

During a real-time auction, many additional factors like ___ ( 3 items )

- user's device - user's location - the time of the day

Higher quality ads ( 3 items )

- leads to lower cost - better ad positions - and more advertising success

"NOT" considered by Ad Rank___

Increasing the conversation rate of your landing pages

___ is an estimated quality of your ads and also composed of expected clickthrough rates, ad relevance& landing experience

Quality score

What are the status columns of quality score ( 4 items ) - to know your quality score

- Quality score - Landing ages - Experience - Ad Relevance

Use ___ to see which to fix in your ads

Quality Score diagnostic tool

You should use all relevant ___ for your business because the expected impact will be factored in the " Ad Ranl"

ad extensions

___ is a helpful diagnostic tool, not a key performance indicator

Quality score

___ shows how healthy your ads & keywords are

Quality Score

How is Quality Score calculated? Using what 3 components?

- Expected clickthrough rate - Ad relevance - Landing page experience

Each component is evaluated with___ (3 items) within ___ days

Average, Below Average and Above average; 90

5 ways to use Quality Score to improve performance

- Review your quality score components - Make ads more relevant - Try to improve clickthrough rates - Consider updating you landing page - Use Quality score with other metrics

What are the step to more relevant keywords?

1. Split ad groups example: - engagement ring - wedding ring

NOTE: Moving ad groups with the same ads & keywords to another campaign or acc does not impact your ad quality

TAKE NOTE

Steps to improve clickthrough rates

1. Highlight a unique benefit of your product ex. "free shipping" 2. Use verbs ex. Buy, Sell, Browse, Find, and Sign up 3. Be more specific in you ad text

Steps when considering updating landing pages

1. Keep messaging contact to your landingpage 2. Mobile - friendly 3. Improve loading speed

Steps when using Quality score with other metrics

Look at other metric such as - clickthrough rates - convertion rate - site engagement

1 -3 Chapter Flashcards

(73 cards)