1 Flashcards

(34 cards)

1
Q

Designing

A

Process of creating new versions of garments accessories and other items

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2
Q

Entrepreneur

A

Person who organizes launches and directs new business venture and assumes the financial risk and uncertainty of the enterprise

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3
Q

Fashion

A

Display of the currently popular of objects or activities

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4
Q

Fashion advertising

A

A type of marketing focused on making promotions the fashion industry

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5
Q

Fashion merchandising

A

Planning buying and selling apparel and accessories

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6
Q

Fashion publicist

A

establishes a valuable image in a clients product and brings it into a favorable light to the desired target audience

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7
Q

Merchandising

A

Process through which product are obtained design develop your present every sale and promoted to the point of sale trying to match those products to establish market requirements to make a profit

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8
Q

Manufacturers

A

Companies that make goods

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9
Q

Marketing

A

The process of finding or creating a profitable market for goods or services

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10
Q

Production

A

The transformation of resources into a form that people want

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11
Q

Promotion

A

Nonpersonal selling to a large audience to increase buying response

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12
Q

Research and development

A

Innovation to discover new knowledge, develop new products, and improve old products

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13
Q

Visual merchandising

A

The physical presentation of a good in the most attractive and understandable ways to increase sales

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14
Q

Retail

A

The sale of goods to the public in relatively small quantities for use or consumption rather than for results

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15
Q

Retail buyer

A

Merchandising executives who are responsible for selecting and purchasing goods for their companies and for selling the goods at a profit

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16
Q

Sales

A

Financial income, amount over a certain time; money received for merchandise sold

17
Q

Trickle down

A

Trends that begin in high fashion and eventually are able to be purchased by the general public

18
Q

Trickle across

A

Trends that move horizontally thru the social fashion groups at similar social levels from leaders to followers

19
Q

Trickle up

A

Theory that says that fashion tends start among the general public and eventually move up to high fashion ranks

20
Q

Fashion followers

A

Individuals who wear a fashion look only when it’s firmly accepted

21
Q

Fashion movement

A

Ongoing change in what is considered fashionable

22
Q

Trend setter

A

A person who leads the way in fashion or ideas

23
Q

Fashion leaders

A

The few “fashion forward” trendsetting individuals with enough confidence and credibility to start trends

24
Q

Introduction stage

A

When the product is brought onto the market $$$$$

25
Rise stage
Consumer interest grows and the fashion becomes more readily accepted $$$$
26
Peak stage
Fashion is at its height of popularityX in demand due to mass production and affordability $$$
27
Decline stage
Market is saturated and popularity begins to decrease $$
28
Obsolescence stage
Style is rejected, undesirable at any price and is no longer produced $
29
Classic
Continuously in fashion bc of its simple and basic style
30
Flop
A fashion that is introduced and expected to sell but that is not accepted by customers
31
Fad
Temporary, passing fashions that have great appeal to many people for a short period of time
32
Long run fashion
Styles that take a long time, more seasons, to complete the fashion cycle
33
Short run fashion
Styles that take fewer seasons to compete the fashion cycle than average
34
Trends
A general direction or the movement components of fashion