1 - DATA Collection Flashcards
(30 cards)
What is the population
The full set of items (people or objects) that you are studying
What is a census
Data collection that measures the whole population
What is a sample
A selection of observations taken from the population
It is taken to find information about a population as a whole
Advantages and disadvantages of a census
A:
Completely accurate results
D:
Time consuming
Cant be used if testing destroys the item.
Hard to proxess large quantities of data
Advantages and disadvantages of a sample
A:
Less time consuming and less expensive
Fewer people have to respond
Less data to process
D:
Less accurate data
Sample may not be large enough to be representative
What are sampling units
Individual units within a population
What is a sampling frame
A list (typically numbered) of all the sampling units
What is simple random sampling
A method of sampling in which every sample has an equal chance of being selected
This is done through generating random numbers or lottery sampling
What is lottery sampling
A method of simple random sampling where the members of a sampling frame are written on tickets and placed in a ‘hat’.
Tickets are randomly drawn out to fill the sample
What are examples of random sampling
Simple random sampling
Systematic sampling
Stratified sampling
What is systematic sampling
A random sampling method where sampling units are selected at regular intervals from an ordered list
If the sample size is 20 in a population of 100 (100/20) take a data point every 5 units
The first sampling unit is selected randomly (use a random number generator)
What is stratified sampling
Random sampling where the population is divided into mutually exclusive strata, and a random sample is taken from each
What does mutually exclusive mean
Factors that cant be true at same time
How is the sample required for each strata calculated (in stratified sampling)
Sample of strata= (number in stratum ÷ number in total population) × total sample size
What are strata
Distinct subgroups in a population
( with a population size that is useful for comparisons)
Advantages and disadvantages of simple random sampling
A:
Free of bias
Easy and cheap to implement in small populations / smaples
Each sampling unit has an equal chance of selection
D:
Sampling frame is needed
Not suitable with a large population, as it would be time consuming and expensive
Advantages and disadvantages if systematic sampling
A:
Simple and quick to do
Suitable for large samples / populations
D:
Sampling fram required
It can introduce bias, if the sampling frame is not random
Advantages and disadvantages of stratified sampling
A:.
Accurately reflects the population structure
Guarantees proportional representation of groups in a population
D:
Population must be clearly classified into distinct strata
(Selection within each stratum has the same disadvantages as simple random)
What is quota sampling
Selecting a sample that reflects the characteristics of the whole population
(Interview people to place them in a specific group due to characteristics)
What is opportunity / convenience sampling
Taking a sample from people who are available at the time of the study and people who your criteria fit
E.g first people you meet at a supermarket who are carrying shopping bags
Advantages and disadvantages of quota sampling
A:
Small sample that is representative of the population
No sample frame needed
Quick, easy, inexpensive
Allows for easy comparison between groups
D:
Non random sampling can introduce bias
Population must be divided into groups which could be inaccurate
Possibility of non-repsonse (takes up time)
The larger the study, the more groups, the longer the time takes
What are examples of non-random sampling
Quota sampling or opportunity sampling
What is the main difference between random and non-random sampling
In non random sampling you are puting people directly into groups
In random sampling they are already in groups
What are the advantages and disadvantages of opportunity sampling
A:
Cheap
Easy to carry out
D:
Will not be representative of the population
Dependent on the judgement of the researcher