1: RESEARCH AND ITS IMPORTANCE Flashcards
(11 cards)
“the systematic study of
materials and sources in order to
establish facts and reach new
conclusions”
Research
ACCORDING TO PURPOSE
To gain a broader understanding of a particular problem or phenomenon
BASIC RESEARCH
ACCORDING TO PURPOSE
To find solutions to actual problems
APPLIED RESEARCH
OUTCOMES
New ideas, concepts, and/or theories
that broaden understanding but may not be applicable in real life
BASIC RESEARCH
OUTCOMES
New ideas and concepts that
have direct real-life application
APPLIED RESEARCH
Example:
The role of the government in
providing basic social services
BASIC RESEARCH
Example:
Parenting styles across different Asian cultures
BASIC RESEARCH
Example:
The effectiveness of vaccines in
preventing infectious diseases
APPLIED RESEARCH
Example:
The effectiveness of social media
advertisements in increasing sales
APPLIED RESEARCH
OUTCOMES
mostly theoretical and is not directly
applicable to real-life problems and concerns
BASIC RESEARCH
OUTCOMES
has obvious and immediate applications.
APPLIED RESEARCH
